Overall, Okinawa Life passes muster with ERSP
NEW YORK — The Electronic Retailing Self-Regulation Program last week determined that Kowa Health Care America can support general performance claims for Okinawa Life, a dietary supplement marketed as providing a variety of health benefits.
“Kowa Health Care America appreciates the opportunity to participate in the Electronic Retailing Self-Regulation Program’s self-regulatory process, and we welcome ERSP’s decision regarding advertising for the Okinawa Life dietary supplement," the company stated. "We are pleased ERSP determined that scientific evidence demonstrates that the soy isoflavones in Okinawa Life support lower cholesterol levels, improved endothelial function and cardiovascular health. We will modify advertising for Okinawa Life in accordance with ERSP’s recommendations.”
While Kowa provided support for claims regarding the nutritional benefits of soy isoflavones, ERSP determined that claims related to zedoary and goya were not adequately supported. As a result, ERSP recommended Kowa modify its advertising to discontinue references to goya and zedoary in a context that implies to consumers that the dosages of these ingredients in Okinawa Life are nutritionally beneficial.
ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program.
Bayer HealthCare consolidates office buildings to new Whippany, N.J., facility
WHIPPANY, N.J. — Bayer HealthCare last week moved into its new U.S. headquarters on a 94-acre campus here, consolidating Bayer HealthCare’s operations that previously operated from Morristown, Montville and Wayne, N.J., and Tarrytown, N.Y., into one location.
Housed in two buildings connected by a five-story glass atrium, the 700,000-sq.-ft. office space features state-of-the-art technology and a modern open design for the approximately 2,400 employees now based at the new location.
"Bayer HealthCare is honored to now be a part of a community where we can continue to grow and thrive. We have a longstanding history of favorable results in research and development that has led to innovative products that make people’s lives better," stated Phil Blake, president of Bayer Corporation. "The opening of our new headquarters culminates the incredible year that Bayer has experienced, with the introduction of five new drugs ranging from oncology to women’s health care to cardiovascular."
CRN signs three new members
WASHINGTON — The Council for Responsible Nutrition, the dietary supplement industry’s leading trade association, earlier this week announced the addition of three new voting members, including Barrington Nutritionals, Stratum Nutrition and Vitatech Nutritional Sciences.
Barrington Nutritionals is an ingredient supplier based in Harrison, N.Y., specializing in importing, exporting and distributing raw materials for dietary supplements, functional foods and beverages, pharmaceuticals, cosmetics and pet foods.
Stratum Nutrition, a Novus International company, is a specialty health ingredient supplier based in St. Charles, Mo. Stratum offers a portfolio of branded ingredients. Stratum specializes in condition specific categories, which include structural, digestive and immune health to offer full solutions for human and companion animal nutrition.
Vitatech Nutritional Sciences is a legacy formulator and manufacturer, and dietary supplement contract manufacturer based in Tustin, Calif. Founded in 1954, Vitatech’s manufacturing capabilities include tablets, two-piece capsules, powders, capsule banding, enteric coating of soft gels and original formulas, using high-volume, high-speed, pharmaceutically validated process equipment. Vitatech also has complete on-site heavy metals and microbiological testing to provide additional levels of quality assurance.