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OutcomesMTM recognizes Kroger, Discount Drug Mart for exceptional MTM services

BY Michael Johnsen

DES MOINES, Iowa — OutcomesMTM on Tuesday recognized its top chain and independent pharmacies for 2013. New winners took home the Top Chain categories, with Kroger being named Top Large Pharmacy Chain and Discount Drug Mart designated as Top Regional Pharmacy Chain. In addition, 42 chain and independent pharmacies were awarded Top MTM Center for their states.

“We have enjoyed collaborating with our winners and hope they continue to inspire all providers in our network, so more patients can benefit from MTM services provided by community pharmacists,” stated Mike Case Haub, director of Network Performance at OutcomesMTM. 

Kroger’s investment in patient care services, especially MTM, led to strong overall performance. MTM has been a strong focus at Kroger for several years, so the MTM program has really evolved, said Philecia Avery, VP pharmacy at Kroger. In 2013, MTM became a strategic priority. “We are very proud of our pharmacy teams and their efforts, which have earned this honor,” Avery said. “Our pharmacists clearly recognize that providing quality MTM services are both a professional responsibility and integral to the high level of care we provide.“

Avery said MTM will remain a strategic priority in 2014, so her team continues to prioritize opportunities and measure performance. 

Jim Kirby, clinical coordinator at Kroger, also applauded his team on this achievement and seconded the importance of impacting patient care. “Success in MTM can be measured in many different ways. We believe the most important is by how we improve the lives of our patients,” he said.

Discount Drug Mart made the most of the opportunity created by Caresource Medicaid in Ohio. With every Discount Drug Mart store participating in 2013, patients had exceptional access to MTM services. With support from leadership, Michele Golob and her team integrated MTM into their workflow and became a leader in the identification and resolution of medication-related problems. 

Golob, regional pharmacy supervisor for Northeast Ohio and MTM clinical specialist at Discount Drug Mart, credits her team’s MTM success to constant evaluation of how they implement MTM into workflow. Discount Drug Mart pharmacists’ dedication to patient-centered programs and understanding a patient’s needs has helped streamline their MTM program.

"We made MTM a top priority ― understanding that the patient is the one that benefits the most from these interventions,” Golob said. “The feedback we receive from our pharmacists about their success stories and ways they have implemented MTM into their day-to-day workflow has been shared with all our pharmacists, so they in turn can be successful.”

Each year, OutcomesMTM recognizes pharmacies with exceptional performance in delivering MTM services to eligible patients. To qualify for consideration, a pharmacy must consistently perform at a “Best in Class” level throughout the year. Contenders for top MTM center and top chains are evaluated on accessibility, engagement and effectiveness.

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Dove social experiment aims to prove that beauty is a state of mind

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — In response to research revealing that an alarming 80% of women feel anxious about the way they look, a first-of-its-kind social experiment conducted by Dove highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. The results are documented in the short film "Dove: Patches" on YouTube.

The experiment was guided by psychologist and New York Times best-selling author, Ann Kearney-Cooke, who has spent 30 years conducting scientific research around women’s body image and self-esteem.

During the experiment, Kearney-Cooke invited the participants to wear a custom-made “beauty patch” for two weeks, which would help them feel more beautiful. The women were then invited to keep a personal account of their experience throughout the two-week period. All the women agreed that wearing the “beauty patch” helped to improve their self-esteem and to change their personal lives in ways that they had not imagined.

At the end of the experiment, however, it is revealed that the “beauty patch” contained nothing and that the power of believing in their own beauty influenced feeling beautiful.

"When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way,” Kearney-Cooke said. “These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives. This ground-breaking experiment was designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.” 

Throughout the "Dove: Patches" film, it becomes clear how low self-esteem affects many elements of the women’s lives. As the women become more confident about the way they look, personal relationships flourish and they develop a more optimistic outlook on their daily routine. Dove hopes that all of the women’s inspirational stories featured in the "Dove: Patches" film will serve as powerful examples and encourage all women to develop a stronger relationship with their own beauty.

“We have heard from thousands of women how their complicated relationship with beauty affects their overall confidence and happiness,” said Jennifer Bremner, brand building director for skin cleansing. “By illustrating through the ‘Dove: Patches’ film that a positive state of mind and openness can help them feel more beautiful, we hope to inspire all women and help change the way they see themselves.”

The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached more than 12 million to date.  

Watch the "Dove: Patches" film at YouTube.com/Dove and join the conversation at #BeautyIs.

 

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GM Pharmaceuticals adds 8-oz. bottles to its line of liquid pain relief VanaPain

BY Michael Johnsen

ARLINGTON, Texas — GM Pharmaceuticals recently announced the addition of 8-oz. bottles to its line of liquid pain relief VanaPain. The new bulk products for the chronic pain sufferer begin shipping in July, and the suggested retail price ranges from $7.99 to $9.99. 

Launched earlier this year in a liquid shot format, VanaPain and VanaPain PM provide convenient pain relief for the consumer on the go. The pain relievers, retailing at a suggested price of $2.99 per shot, are formulated with 870 mg of choline salicylate, an NSAID, and 65 mg of caffeine. According to the company, caffeine added to pain relievers can make the remedy 40% more effective in treating headaches. And choline salicylate is absorbed five times faster than aspirin, the company added. 

One shot provides up to six hours of pain relief. 

The PM SKU also contains 50 mg of diphenhydramine, a nighttime sleep aid. 

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