BEAUTY CARE

Ouai provides key to achieving air-dried waves

BY Gisselle Gaitan

Ouai Haircare — the line famously created by celebrity hairstylist Jen Atkin — unveiled a new way for users to create perfect waves while on-the-go with the Air Dry Foam. The product doesn’t just help create waves for those who may be in a rush, but it also detangles and conditions tresses, thanks to innovative ingredients such as kale extract, which provides a soft texture.

Other interesting and key ingredients found in the Air Dry Foam include panthenol, which conditions, protects and adds shine and carrot protein for humidity resistance and frizz reduction.

Aside from channeling greens for some needed TLC, the product contains notes of Bergamot, Italian lemon, Rose De Mai, magnolia, lily, blackberry, violet, cedar-wood, amber, patchouli, sandalwood, and white musk.

When using the foam, those with curly or wavy hair must massage the product into damp hair, scrunch and go. Creator Jen Atkin recommends applying the foam from mid-length to ends in order to achieve lived-in waves.

As with all other products from the Los Angeles-based company, the Air Dry Foam is free of parabens, sodium, chloride and animal testing. The Air Dry Foam comes in a 4-oz. size that retails for $28 and can be found at Sephora and on Ouai’s website.

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BEAUTY CARE

Estée Lauder elects new board members

BY Gisselle Gaitan

Estée Lauder announced that Jennifer Hyman and Jennifer Tejada have been elected to its board of directors, and to the Audit Committee.

“We are very excited to welcome Ms. Hyman and Ms. Tejada to our Board of Directors,” William P. Lauder, executive chairman, said. “Ms. Hyman brings her very impressive creativity and know-how in the worlds of entrepreneurship, disruptive retail, the millennial consumer and omnichannel. Ms. Tejada has tremendous experience in digital, mobile, software and consumer goods. These backgrounds and experiences will allow our new directors to provide valuable, practical perspectives to our Board as our company continues to grow by offering innovative products and experiences for our global consumers.”

Jennifer Hyman is the co-founder and chief executive officer of Rent the Runway, which rents designer apparel and accessories to women. Before forming the company in 2009, Hyman was previously the director of business development at IMG.

Jennifer Tejeda is the chief executive officer of PageDuty, a digital operations management platform for businesses. Tejada was previously the president and chief executive officer of Keynote Systems, a software company specializing in digital performance analytics, web and mobile testing.

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BEAUTY CARE

Target expands beauty footprint, adds cosmetics lines to shelves

BY Gisselle Gaitan

Target’s beauty aisle is about to get even larger. The retailer best known for selling everything from drugstore staples to K-beauty, to its own signature scent line and hair care products, will be introducing eight new cosmetics brands to its fold.

“We know our guests have a wide range of beauty needs and preferences, and we want to make sure Target has the best assortment for all hair types or skin tones,” Christina Hennington, senior vice president of beauty and essentials at Target, said. “These eight new cosmetic brands will further our range of shade options — from foundation to lip — and are available at incredible prices. We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target and look forward to seeing their response to these new cosmetic brands.”

Each of new brands, many of which were digital-only, will bring more than 150 products designed for medium to dark skin tones to the retailer’s shelves. The eight brands launching at Target include:

  • Coloured Raine was launched by Loraine R. Dowdy in 2013. The line offers bold, colorful, cruelty-free cosmetics for women of various skin tones;
  • EveryHue Beauty created by #FourWomenForWomen, offers a range of tinted moisturizers in 12 shades. The line focuses on warmer tones and offers a wide range of makeup tools for application;
  • Haley’s Beauty founded in 2016, focuses on creating a makeup line that also helps treat common skin care concerns. All products within the line are vegan, and made without sulfates, phthalates, parabens and fragrance;
  • Hue Noir, launched by cosmetic chemist Paula Hayes, blends color, science and technology together to create a wide array of skin-nurturing products for women of color;
  • The Lip Bar, founded by Melissa Butler, offers vegan lip products that are made with natural ingredients, formulated without chemicals and come in an inclusive array of shades for women of every skin tone at an affordable price;
  • Makeup Geek, created by Marlena Stell, started out on her YouTube channel — where she shared her love and knowledge of makeup with viewers — and turned into a popular brand that offers everything from colorful eyeshadows to lipsticks, bronzers and more;
  • Reina Rebelde, launched by Regina Merson, contains bold colors for the eye, lips and face that comes in stand-out packaging; and
  • Violet Voss, created by a team up makeup artists, was born out of a mission to make long-lasting lip products, cruelty-free lashes and other highly pigmented beauty products.

The eight brands will have products ranging in price from $9.99 to $24.99, be available on Target’s website on April 17 and launch in retail stores on May 20.

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