HEALTH

Oscillococcinum awarded the Parent Tested Parent Approved Seal of Approval

BY Michael Johnsen

NEWTON SQUARE, Pa. — PTPA Media, a volunteer parenting testing community, recently recognized Boiron’s Oscillococcinum for helping families nip flu-like symptoms. Oscillococcinum was awarded the Parent Tested Parent Approved Seal of Approval from the group. 

“At PTPA Media, we are proud to play a role in certifying innovative products that families can trust,” stated Sharon Vinderine, CEO of PTPA Media. 

“When consumers search for our Seal of Approval on product packaging and websites, they are essentially searching for validation from their peers," she said. "Their peers will have objectively tested and approved these products based on their performance in a real life environment. That type of resource for families is priceless.”


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Oxytrol for Women becomes first OAB remedy now available OTC

BY Michael Johnsen

WHITEHOUSE STATION, N.J. — Merck Consumer Care on Wednesday announced that Oxytrol for Women is now on shelf for the more than 20 million women suffering from overactive bladder. Oxytrol for Women is a thin, flexible patch that is discreetly applied to the abdomen, hip or buttock once every four days for the relief of overactive bladder in women. It is the first and only over-the-counter option that treats the OAB symptoms — urinary incontinence, urgency and frequency — which can take a physical and emotional toll on women.

"It’s important for women to have access to a prescription-strength OTC option like Oxytrol for Women because it offers them a convenient and cost-effective way to help manage their condition," stated Eman Elkadry, spokesperson for Merck Consumer Care. "Women who suffer from OAB wait on average more than three years before seeking care."

With an OTC option in hand and a lifestyle modification plan, female OAB sufferers can gain better control over OAB symptoms. By applying one patch every four days as directed, Oxytrol for Women can provide women OAB symptom relief within two weeks when combined with daily lifestyle changes. These modifications include following a daily bathroom schedule, managing fluid intake and strengthening bladder muscles. Maintaining a healthy weight can also help, as excess weight can increase the pressure on the bladder and make OAB worse. The Oxytrol for Women patch can be worn during everyday activities, including showering or exercising.

“Merck is proud to bring a first-in-class, over-the-counter OAB product for women to shelves nationwide,” commented James Mackey, SVP and U.S. Region head for Merck Consumer Care. “Leveraging our prescription-to-OTC switch experience to deliver greater access and value is another example of how Merck is committed to enhancing the quality of life for women.”


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‘Basketball Wives’ Evelyn Lozada promotes energy shot at Duane Reade

BY Michael Johnsen

LOS ANGELES — Huffington Post fitness blogger and a star of "Basketball Wives," Evelyn Lozada appeared in New York on Tuesday at a midtown Duane Reade to help promote YouthH2O, a "beauty and wellness" energy shot. 

"I’m excited to share my healthy and active lifestyle with millions of people," Lozada said. "YouthH2O gives you the daily superfood nutrition you need to keep your mind and body youthful, and now that it’s available at Duane Reade, I want to continue to inspire not only women, but everyone to live life youthfully."

Lozada will post bi-weekly tips with hot new beauty trends and ways you can find your youth on the YouthH2O Facebook page all year long. In addition, fans can enter weekly for a chance to win YouthH2O and beauty prizes by showing how they live life youthfully.

"Evelyn Lozada is an extraordinary trendsetter who will bring women and men youthful, healthy and beauty inspiration that will make them feel amazing," stated Sherry Zikria, VP marketing of YouthH2O. "With the many age-defying benefits of YouthH2O, such as increased … energy, weight loss, glowing skin and strength, everyone can be inspired to live youthfully every day."

YouthH2O is caffeine-free, but contains organic super foods maca, camu camu and purple corn. 


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