CENTER STORE

Oscar Mayer Lunchables lunch combinations introduces six new varieties

BY Allison Cerra

MADISON, Wis. Back-to-school time gives kids a fresh start, and Oscar Mayer is looking to making lunch meals more convenient and healthy.

Oscar Mayer is introducing a new line of Oscar Mayer Lunchables Lunch Combinations, which includes spring water and a number of firsts for the brand, including sub sandwiches and applesauce. The product line also offers the following enhancements:

  • Turkey made with 100% turkey breast: a good source of protein;
  • Bread made with whole grain;
  • Kraft 2% cheddar: an excellent source of calcium;
  • Dessert including Chewy Chips Ahoy! Cookies and Mini Nilla Wafers.

“Moms told us what they wanted and we listened,” said Darin Dugan, senior director marketing for Lunchables. “So we’ve added items like spring water, applesauce and bread made with whole grain.”

The new Lunchables Lunch Combinations line is made up of six varieties including: Turkey + Cheddar Sub Sandwich; Ham + American Sub Sandwich; Turkey + Cheddar Cracker Combos; Ham + American Cracker Combos; Deep Dish Cheese Pizza and Deep Dish Pepperoni Pizza. The Turkey + Cheddar Sub Sandwich and Deep Dish Cheese Pizza meet the Kraft Foods Sensible Solution criteria for nutritional value.

Additionally, the new line will be launched in an all new, clear, snap-close package that uses recyclable sleeves, bottom trays and water bottles. This is the first appreciable change to the packaging in the brand’s 21 years.

“Our product packaging really tops off the introduction of this new line,” said Dugan. “We’ve made it easier than ever for Mom to see exactly what’s inside.”

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P&G introduces new Bounce Dryer Bar

BY Allison Cerra

CINCINNATI Procter & Gamble have develop a breakthrough fabric softener product that incorporates freshness, softness and static control benefits in a convenient two or four month bar form.

Bounce Dryer Bar automatically freshens laundry load after load so consumers do not have to worry about using dryer sheets. The product attaches to the drum of a dryer, giving even and consistent benefits for about two or four months, depending on frequency of use and dryer settings.

“Since Procter & Gamble was the first to introduce a dryer sheet in the late 1970s, it is only fitting that we take development to the next level by providing something new and revolutionary to share with the mass market,” said Bob Stallman, Bounce brand manager. “We’ve been researching for many years to find a way to evolve the benefits of fabric softener to further suit the needs of our consumers. The Bounce Dryer Bar truly is technology at its best.”

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Tide introduces new Tide Stain Release

BY Allison Cerra

CINCINNATI A popular laundry detergent brand has rolled out a new laundry additive that helps fight tough stains.

Tide Stain Release delivers a one-two punch designed to help lift stains then prevent them from reattaching to other items of clothing during the wash cycle. The product has been tested to help remove such tough fresh and dry stains as grass, ketchup and grease. Tide Stain Release offers additional ingredients, that when delivered in addition to detergent, offer boosted cleaning.

Tide Stain Release comes in three forms: powder, liquid and a convenient single Duo Pac that contains a liquid/powder combination and can be dropped right into your washing machine.

Tide Stain Release will be available nationwide beginning in August 2009. Suggested retail prices range from $3.99 for a 10-count bag of duo-pacs to $11.99 for a 50 oz. bottle of powder.

“Tide’s goal in entering the in wash booster category was to create a laundry additive that lived up to the Tide standard of clean — even on the toughest stains,” said Suzanne Watson, associate marketing director, P&G Fabric Care. “With Tide Stain Release, kids can be kids and mom has a partner in the fight against stains.”

For more information about Tide Stain Release, please visit www.tidestainrelease.com.

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