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Oscar Mayer Lunchables lunch combinations introduces six new varieties

BY Allison Cerra

MADISON, Wis. Back-to-school time gives kids a fresh start, and Oscar Mayer is looking to making lunch meals more convenient and healthy.

Oscar Mayer is introducing a new line of Oscar Mayer Lunchables Lunch Combinations, which includes spring water and a number of firsts for the brand, including sub sandwiches and applesauce. The product line also offers the following enhancements:

  • Turkey made with 100% turkey breast: a good source of protein;
  • Bread made with whole grain;
  • Kraft 2% cheddar: an excellent source of calcium;
  • Dessert including Chewy Chips Ahoy! Cookies and Mini Nilla Wafers.

“Moms told us what they wanted and we listened,” said Darin Dugan, senior director marketing for Lunchables. “So we’ve added items like spring water, applesauce and bread made with whole grain.”

The new Lunchables Lunch Combinations line is made up of six varieties including: Turkey + Cheddar Sub Sandwich; Ham + American Sub Sandwich; Turkey + Cheddar Cracker Combos; Ham + American Cracker Combos; Deep Dish Cheese Pizza and Deep Dish Pepperoni Pizza. The Turkey + Cheddar Sub Sandwich and Deep Dish Cheese Pizza meet the Kraft Foods Sensible Solution criteria for nutritional value.

Additionally, the new line will be launched in an all new, clear, snap-close package that uses recyclable sleeves, bottom trays and water bottles. This is the first appreciable change to the packaging in the brand’s 21 years.

“Our product packaging really tops off the introduction of this new line,” said Dugan. “We’ve made it easier than ever for Mom to see exactly what’s inside.”

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P&G introduces new Bounce Dryer Bar

BY Allison Cerra

CINCINNATI Procter & Gamble have develop a breakthrough fabric softener product that incorporates freshness, softness and static control benefits in a convenient two or four month bar form.

Bounce Dryer Bar automatically freshens laundry load after load so consumers do not have to worry about using dryer sheets. The product attaches to the drum of a dryer, giving even and consistent benefits for about two or four months, depending on frequency of use and dryer settings.

“Since Procter & Gamble was the first to introduce a dryer sheet in the late 1970s, it is only fitting that we take development to the next level by providing something new and revolutionary to share with the mass market,” said Bob Stallman, Bounce brand manager. “We’ve been researching for many years to find a way to evolve the benefits of fabric softener to further suit the needs of our consumers. The Bounce Dryer Bar truly is technology at its best.”

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General Mills to feature Smart Choices nutrition labeling on packaging

BY Allison Cerra

MINNEAPOLIS Reflecting its support of a national initiative designed to promote public health, General Mills soon will feature a new nutrition labeling system on its packaging.

Smart Choices is the first-ever uniform front-of-package nutrition labeling program. Approximately 500 products from eight companies (General Mills, ConAgra Foods, PepsiCo, Kraft Foods, Sun-Maid, Unilever ? U.S., Tyson and Kellogg Company ? U.S.) have qualified for the Smart Choices’ green check mark in the program?s 19 categories. The number of products is expected to more than double by next spring.

Dozens of General Mills products will carry the green check mark, including Yoplait Light yogurts, Green Giant frozen vegetables, most Progresso lower-sodium soups and virtually all Big G cereals, including all kid cereals. The company plans to phase in the use of Smart Choices to coincide with other packaging changes.

Smart Choices’ green check mark reflects standards on nutrients to limit (i.e. fats, cholesterol, sugar and sodium) and   for most categories   nutrients that one should consume.

The standards were derived from the Dietary Guidelines for Americans, reports from the Institute of Medicine and other sources of authoritative nutrition guidance.

More information can be found at www.SmartChoicesProgram.com.

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