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Oscar Mayer launches Premium Beef Franks

BY Alaric DeArment

MADISON, Wis. Oscar Mayer has enlisted Broadway actor Mario Lopez to promote its new Premium Beef Franks. Lopez appeared Tuesday with Oscar Mayer’s Wienermobile in New York’s Times Square to offer samples of the new hot dogs.

Oscar Mayer makes the hot dogs with high-quality cuts of beef, as well as spices. They have no artificial flavors, colors, fillers or byproducts.

In honor of the brand’s 125th anniversary, it is giving $100,000 to America’s Second Harvest. Following the presentation in New York, the Wienermobile will travel across the country to introduce the new hot dogs and collect donations for America’s Second Harvest chapters in the communities it visits.

Oscar Mayer is a brand of Kraft Foods.

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Sun Shower creates fruit, yogurt smoothies

BY Jenna Duncan

ORLANDO, Fla. Sun Shower, maker of juices and superfood smoothies has added Fruit ‘N Yogurt Smoothies to its lineup of drinks.

New Fruit ‘N Yogurt Smoothies are made with yogurt and Sun Shower fruit juices with the added benefits of Lifeguard Protection a supplement with amino acids, electrolytes and herbs in addition to essential vitamins and nutrients.

“Our all natural Fruit ‘N Yogurt Smoothies are unique to the health beverage market,” Chris New, founder, chairman and chief executive officer of NBI Juiceworks said. “By combining Sun Shower 100 percent juice with non-fat yogurt and Lifeguard Protection, our exclusive blend of nutrients and great taste is a one-of-a-kind healthy snack in a bottle. They are perfect for on-the-go consumers looking for a tide-me-over snack.”

Sun Shower Fruit ‘N Yogurt smoothies contain about 100 calories per eight-ounce serving. They come in four flavors: berry blast, orange passion, pina colada and strawberry banana.

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M&Ms debuts ice cream treat

BY Jenna Duncan

HACKETTSTOWN, N.J. M&Ms and Mars Snackfood today announced the release of M&Ms brand ice cream Treats.

The ice cream bars and ice cream sticks on a stick contains vanilla ice cream covered in creamy chocolate-y coating with a colored red, green or blue chocolate shell exterior and were designed to look like the classic M&Ms candies.

“We are really excited to launch M&M’S Ice Cream Treats and make them the summer’s coolest treat,” said Craig Hall, general manager of ice cream at Mars Snackfood, in a recent release. “M&Ms ice cream treats are bringing the classic fun and color that consumers associate with M&Ms chocolate candies to the ice cream aisle and freezers around the country.”

To celebrate the launch, Mars is staging some in-store sampling events in Boston, Chicago, Hartford/Springfield, Conn., Los Angeles, Miami/Ft. Lauderdale, Fla., New York, Philadelphia, and Washington, D.C. A 1950’s ice cream truck featuring the new M&Ms sticks and bars will be driven through select markets.

M&Ms ice cream treats are available at retail stores in single or multi-packs of five and retail for $1.49 and $3.99 respectively.

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