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Oscar Mayer launches Premium Beef Franks

BY Alaric DeArment

MADISON, Wis. Oscar Mayer has enlisted Broadway actor Mario Lopez to promote its new Premium Beef Franks. Lopez appeared Tuesday with Oscar Mayer’s Wienermobile in New York’s Times Square to offer samples of the new hot dogs.

Oscar Mayer makes the hot dogs with high-quality cuts of beef, as well as spices. They have no artificial flavors, colors, fillers or byproducts.

In honor of the brand’s 125th anniversary, it is giving $100,000 to America’s Second Harvest. Following the presentation in New York, the Wienermobile will travel across the country to introduce the new hot dogs and collect donations for America’s Second Harvest chapters in the communities it visits.

Oscar Mayer is a brand of Kraft Foods.

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M&Ms debuts ice cream treat

BY Jenna Duncan

HACKETTSTOWN, N.J. M&Ms and Mars Snackfood today announced the release of M&Ms brand ice cream Treats.

The ice cream bars and ice cream sticks on a stick contains vanilla ice cream covered in creamy chocolate-y coating with a colored red, green or blue chocolate shell exterior and were designed to look like the classic M&Ms candies.

“We are really excited to launch M&M’S Ice Cream Treats and make them the summer’s coolest treat,” said Craig Hall, general manager of ice cream at Mars Snackfood, in a recent release. “M&Ms ice cream treats are bringing the classic fun and color that consumers associate with M&Ms chocolate candies to the ice cream aisle and freezers around the country.”

To celebrate the launch, Mars is staging some in-store sampling events in Boston, Chicago, Hartford/Springfield, Conn., Los Angeles, Miami/Ft. Lauderdale, Fla., New York, Philadelphia, and Washington, D.C. A 1950’s ice cream truck featuring the new M&Ms sticks and bars will be driven through select markets.

M&Ms ice cream treats are available at retail stores in single or multi-packs of five and retail for $1.49 and $3.99 respectively.

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Skinny Water supports athletes at Triple Crown of Cycling

BY Jenna Duncan

BALA CYNWYD, Pa. Skinny Water, marketed and distributed by Skinny Nutritional Corp., was the official “enhanced water” of the Commerce Bank Triple Crown of Cycling held in Philadelphia on Sunday, June 8.

The professional cycling tour featured more than 200 bicyclists from around the world. Twenty-five cycle teams did 10 laps of a 14.4-mile circuit through Philadelphia that included 10 climbs up a 17 percent grade wall. They rode a total of 156 miles.

Skinny Water had a presence setting up banners, coolers and signs positioned along the race route. Also throughout the city, Skinny hosted Skinny Water hydration stations for both athletes and spectators.

“Skinny Water seems to really address the athletes’ needs in this high-endurance, high-performance, legendary cycling event,” Dave Chauner, president of Pro Cycling Tour, said. “Skinny Water is a welcome and practical addition to the Commerce Bank Triple Crown of Cycling, and we look forward to working with Skinny Water for years to come.”

Skinny Water has clinically proven ingredients that help workout buffs balance their metabolism and control their appetites, the company said.

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