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Oscar Mayer debuts new protein packs

BY Ryan Chavis

MADISON, Wis. — Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

"Consumers snack three times a day on average, and 75% of adults are looking to add more protein to their diets," said Joe Fragnito, Oscar Mayer VP marketing. "The protein snacking category has a 7% growth rate, but meat is too often an afterthought, with all the yogurt, smoothies, bars and powders on the market. P3 Portable Protein Pack is the ideal product to address this gap in the marketplace."

P3 Portable Protein Packs are free of artificial preservatives and pack at least 13 g of protein and contain little to no sugar. Protein pack varieties include:

  •  Applewood Smoked Turkey, Marbled Colby & Monterey Jack Cheese, Dry Roasted Almonds
  •  Applewood Smoked Ham, Reduced Fat Sharp Cheddar Cheese, Dry Roasted Almonds
  •  Rotisserie Seasoned Chicken, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts
  •  Slow Roasted Turkey Breast, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts

P3 Portable Protein Packs are available nationwide. A single 2-oz. pack retails for $1.79 and a triple, 6-oz. pack carries a retail price of $4.99
 

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Jack Link’s expands footprint

BY Vivian Gomez

NEW GLARUS, Wis. — Jack Link’s plans to purchase Unilever’s meat snacks business, primarily sold under the BiFi brand (Germany, Benelux, Austria and Switzerland) and the Peperami brand (UK and Ireland). The sale is expected to close by the end of March.

Terms of the deal were not disclosed. The transaction, subject to customary closing conditions, also includes the manufacturing facility in Ansbach, Germany.

“Jack Link’s mission is to be the number one provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s. “This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories and we look forward to working with all of our team members and retail partners to continue that success.”
 
“Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s,” said Jan Zijderveld, Unilever Europe president.

 

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American Licorice announces new fruit candies

BY Ryan Chavis

LA PORTE, Ind. — American Licorice Co. has announced the launch of Fruit Vines Bites — bite-size, chewy candies with a fruit flavor.

"We wanted to develop a soft, chewy, fruity candy that would appeal to candy lovers everywhere," said Stephanie Louie, Red Vines brand manager. "The bite size pieces are perfect for a quick treat to help everyone bring a sweet celebration to their day."  

Fruit Vines Bites are available in two flavors, strawberry and cherry, and come in three sizes: a 2-oz. single serving, a 5-oz. hanging bag and a 10-oz. re-sealable stand-up bag. Shoppers can find the candy at national retailers like Walmart, Kroger, Target and Walgreens.

 

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