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Oscar Mayer celebrates back-to-school season with new deli meats

BY Ryan Chavis

MADISON, Wis. — Oscar Mayer, a brand from Kraft Foods Group, is introducing a line of deli meats to coincide with the back-to-school season. The Old World Style line contains four varieties: classic salami, cracked black pepper salami, classic pepperoni and turkey pepperoni. The new line of deli meats fulfill an unmet need as more consumers seek out bold cuisine, according to the brand.  

“There’s no doubt that Italian-style sandwiches are gaining popularity, on restaurant menus and at home,” said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer.  “We want to help food fans revamp their brown-bag lunch routines, and the Old World Style meats offers an authentic option for the whole family to enjoy.”

Oscar Mayer Old World Style meats contain up to 8 g of protein in each serving. Consumers can find the products at major grocery stores nationwide for a suggested retail price of $3.29. All four varieties come in a 4-oz. package.
 

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Report: Hackers steal personal information of 4.5 million Community Health Systems’ patients

BY Michael Johnsen

NEW YORK — Community Health Systems on Monday announced that hackers recently broke into its computers and stole data on 4.5 million patients, according to a CNN report
 
According to the report, the names, social security numbers, physical addresses, birthdays and telephone numbers of some 4.5 million patients who had been treated in the last five years were all exposed in the cyberattack. 
 
"The company's hospitals operate in 28 states but have their most significant presence in Alabama, Florida, Mississippi, Oklahoma, Pennsylvania, Tennessee and Texas," CNN reported. "[Community Health Systems] have determined the hackers were in China and used high-end, sophisticated malware to launch the attacks sometime in April and June this year."
 
"Since first learning of this attack, [Community Health Systems] has worked closely with federal law enforcement authorities in connection with their investigation and possible prosecution of those determined to be responsible for this attack," the company stated in an SEC filing Monday. "The company has been informed by federal authorities and Mandiant that this intruder has typically sought valuable intellectual property, such as medical device and equipment development data. However, in this instance the data transferred was non-medical patient identification data related to the company’s physician practice operations and affected approximately 4.5 million individuals who, in the last five years, were referred for or received services from physicians affiliated with the [Community Health Systems]."
 
Community Health Systems is notifying the patients and will be offering identity theft protection services to individuals affected by this attack. 
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Ice Bucket challenge proves a boon for ALS research

BY David Salazar

WASHINGTON — Over the past weeks, celebrities — including professional athletes, actors, musicians and even governors — have filmed themselves being doused in icy water as part of the ALS Ice Bucket Challenge. The viral stunt, which challenges people to either dump a bucket of iced water on their heads or to donate $100 for ALS research, has proven a financial windfall for the ALS Association.

From July 29 to Aug. 18, people have donated $15.6 million to the nonprofit, which works in various capacities, including research to push for a cure for the neurodegenerative disease. The amount raised in the past weeks — from both past donors and 307,598 new donors — is about a 766% increase in donations over the same period last year, when it raised $1.8 million.

“The ALS Association is extremely grateful for the generosity of these donors, and for the actions of several people who initiated and spread this incredible viral effort.” ALS Association President and CEO Barbara Newhouse wrote in a letter on Aug. 16, adding that they plan to “invest prudently in helping people with ALS and their families and caregivers in the battle against the disease, while resolutely pursuing all avenues to extend, improve and ultimately save lives.”

In her letter, Newhouse explained that with the donations, the association will be prioritizing its research — it currently oversee 98 projects, and will be launching 21 more — as well as the care services it provides through local chapters across the United States and working on public engagement campaigns.

“Increased awareness and unprecedented financial support will enable us to think outside the box,” Newhouse wrote. “We will be able to strategize about efforts in ways that previously would not have been possible, all while we work to fulfill and enhance our existing mission priorities nationwide.”

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