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Oscar Mayer announces new bacon-themed app

BY Vivian Gomez

MADISON, Wis. — Oscar Mayer is giving bacon lovers a reason to wake up early. The brand has unveiled the first-ever iOS device that wakes people up with the smell of bacon. The device, called Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone app to emit the scent and sound of sizzling bacon when the rooster crows.

Bacon lovers everywhere can apply from now through Friday, April 4 at WakeUpAndSmellTheBacon.com for a chance to receive a free Wake Up & Smell the Bacon device. To use it, download the Wake Up & Smell the Bacon app and plug the detachable device into the headphone jack of an iPhone. The device will not be sold in stores and quantities are limited, so fans are encouraged to apply early and often.

Those who do not receive a device will still be able to download the Wake Up & Smell the Bacon application free in the App Store so they can wake up to the sound of sizzling bacon and bacon sayings or "baconisms."

Wake Up & Smell the Bacon is the latest brainchild of the Oscar Mayer Institute for the Advancement of Bacon, an online hub for bacon innovations from the Oscar Mayer brand. Last year OMIFAB created an e-commerce site to help consumers give the gift of bacon for Father’s Day in its Say It with Bacon campaign.

"With nearly 2 million mentions of #bacon on Instagram, it seems people never get tired of bacon. That’s why our team decided to develop a device to give folks what they long for most," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks."

Winning applicants will receive the Wake Up & Smell the Bacon device six to eight weeks after applications close. Bacon fans may apply for their chance to win the device once a day.

 

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MinuteClinic, Robert Wood Johnson University ink clinical collaboration

BY Antoinette Alexander

WOONSOCKET, R.I. and NEW BRUNSWICK, N.J. — CVS Caremark’s MinuteClinic and Robert Wood Johnson University Hospital have signed a clinical collaboration to enhance access to high-quality healthcare services at MinuteClinic in New Jersey’s Middlesex and Mercer counties.

The affiliation is MinuteClinic’s 32nd collaboration with a hospital or health system in the United States.

Under the agreement, MinuteClinic and RWJ will collaborate on patient education and disease management initiatives and will inform patients of the services each offer at the MinuteClinics inside three CVS/pharmacy stores in East Brunswick, Old Bridge and Plainsboro. In addition, RWJ primary care providers will serve as collaborating physicians for MinuteClinic nurse practitioners working in these locations. The collaboration includes plans for future clinics in the two counties as part of MinuteClinic’s national expansion plan to add 150 new clinics in 2014 and reach a total of 1,500 clinics in the U.S. by 2017.

Founded in 1884, RWJ includes a network of 1,300 physicians in Central New Jersey and is rated a top 10 institution for clinical quality.

"Robert Wood Johnson is a significant addition to the list of clinical collaborations we have developed throughout the United States with large hospital networks, physician-led health systems, academic medical centers and community hospitals," stated Andrew Sussman, president, MinuteClinic and SVP/associate chief medical officer, CVS Caremark. "We look forward to having RWJ physicians collaborate with MinuteClinic’s nurse practitioners to provide quality support, teaching and back-up so MinuteClinic can provide the best care at the lowest overall cost to New Jersey residents."

Joshua Bershad, SVP and chief medical officer at Robert Wood Johnson University Hospital, noted, "As we continue to move forward in the post-healthcare reform environment, a greater emphasis will be placed on prevention initiatives. Our partnership with MinuteClinic aligns perfectly with our mission of encouraging and promoting wellness in the communities served by our health system."

MinuteClinic and RWJ will begin to work toward integrating electronic medical record systems to streamline communication around all aspects of each individual’s care. With patient permission, MinuteClinic will electronically share medical histories and visit summaries with other facilities and physicians. In the meantime, MinuteClinic will continue its standard practice of sending patient visit summaries to primary care providers via fax or mail, typically within 24 hours, with patient consent.

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WSJ: Cerberus Capital Management willing to pay more than $9 billion for Safeway

BY Michael Johnsen

NEW YORK — Cerberus Capital Management is attempting to lock down a deal to secure Safeway as part of an acquisition that could exceed $9 billion, the Wall Street Journal reported Wednesday

Citing people familiar with the matter, the only thing standing in the way of a Cerberus acquisition of Safeway is Kroger, which has expressed interest in making its own bid for the country’s second-largest supermarket chain. As Kroger is the largest supermarket chain, antitrust risk may give Cerberus the inside track on finalizing a deal, perhaps sometime this week, according to the report. 

WSJ noted that Cerberus also made a run for the Harris Teeter chain, but lost out on that bid to Kroger, which agreed to pay $2.4 billion in the acquisition of the North Carolina grocer. 

 

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