BEAUTY CARE

ORS hair care refreshes packaging, product formulas

BY Gisselle Gaitan

ORS hair care, a line that creates products for various types of hair textures is revamping its look with new packaging and updated formulas. The Chicago-based company announced that users will be able to purchase a new line of olive oil infused styling tools that contain sweet almond oil for strengthening and coconut oil for a restorative shine.

“We’re continually engaging with our consumers to make sure we’re meeting their needs, and they’ve told us that they’re ready for more from their trusted Olive Oil products. This insight was the starting point for our refresh, which we’re excited to bring to life. We enhanced our products with additional ingredients that provide more moisture, more strength and more shine and we’ve updated our packaging,” Nicole Ray Robinson, category marketing head at Namaste Laboratories, said.

The first two tools to launch the line are:

  • ORS Edge Control Hair Gel, which combines olive oil with almond oil to strengthen, protect and moisturize edges while delivering all-day extra hold. It is non-flaking, non-whitening, non-greasy and formulated without parabens, alcohol, mineral oil, silicone and sulfates. The 2.25-oz. size of the gel can be purchased for the suggested retail price of $5.49.
  • ORS Olive Oil Nourishing Sheen Spray is also infused with coconut oil to moisturize, nourish and shine. The spray delivers a long-lasting shine, revitalizes dry tresses, contains nutrients, is lightweight and features a no-clog sprayer for easier application. The 11.7-oz. size can be purchased for the suggested retail price of $4.99 and the 2-o.z size retails for $2.59.

Both products are currently available for purchase at select retailers across the country including Walmart, Walgreens, Target, CVS, Rite Aid, Sally Beauty, Dollar General and Family Dollar.

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CVS Health, ADA partner on oral health education

BY David Salazar

The American Dental Association and CVS Health have teamed up for a three-year oral care collaboration that the organizations said will make information about oral health more accessible. The Woonsocket, R.I.-based company will use its store base of 7,900 CVS Pharmacy locations to offer resources around oral health

“We are committed to making it easier for our customers to find the right products and expertise to help manage all of their health and wellness needs,” CVS Health vice president of beauty and personal care Maly Bernstein said. “Our partnership with ADA ensures that our customers have access to the best oral health resources, expertise and assortment of products.”

The partnership will kick off with a CVS Pharmacy circular on Jan. 28 announcing the collaboration to its shoppers. It will then roll out in-store signage with oral health information. Among the signage will be promotions for the ADA’s Find-a-Dentist online tool, which allows patients to find nearby ADA dentists.

The partnership also involves giving oral health products — including toothpastes, toothbrushes and mouth rinses — with the ADA Seal of Acceptance premium in-store and online placement and promotion. The company also will develop seasonal oral health programs and develop additional programs with oral health manufacturers. The collaboration also will include public awareness and engagement programs.

“This collaboration provides the ADA with a huge platform to send a message about the value of oral health to overall health,” said Joseph Crowley, ADA president. “Our aim is to provide all consumers with credible oral care guidance and clinically-validated information about over-the-counter dental health products.”

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Method drops limited-edition metallics collection

BY Gisselle Gaitan

Method, the brand behind the eco-friendly home, fabric, and personal care products, is unveiling a new limited-edition collection that brings some serious style. The Urban Metallics line was inspired by precious warm and cool metals, such as copper, pewter and brass.

The products mesh the San Francisco-based company’s classic bottle design with faceted forms and geometric patterns to give them a modern and architectural feel. Aside from a new design, four new fragrances will be added to the line.

“At method, we constantly strive to innovate, disrupt and drive trends,” Doug Piwinski, CMO of People Against Dirty, said. “We also look to emerging trends when creating our seasonal offerings, and the luxurious metallic finish we’re seeing everywhere today in art, design and fashion is undeniable. We’re thrilled that our Urban Metallics look and feel more like home accessories than cleaning products, yet we’re just as excited about what’s inside our naturally derived products as what they look like.”

The four new launches are:

  • cool lavender: a pattern of sharp lines complemented by an herbaceous lavender scent, that will be available in a polished nickel + pewter designed 12-oz. gel hand wash, and a pewter and brass designed 10-oz. foaming hand wash.
  • burnished cedar: a diamond-inspired pattern complemented with a woody scent that blends notes of cedar, sandalwood and amber, and is available in a brass and antique designed 12 oz. gel hand wash and an antique brass + rose gold designed 10-oz. foaming hand wash;
  • copper rain: a watery scent inspired by a copper sunset after a summer rain; available in a rose gold, copper designed 12-oz. gel hand wash and a copper, polished nickel designed 10-oz. foaming hand wash; and
  • golden citrus: contains notes of zesty lemon, grapefruit and orange, which is available in a 12-oz. gel hand wash, 10-oz. foaming hand wash, 18-oz. dish soap and 28 oz. all-purpose cleaner in a gold, brass design.

Method’s Urban Metallics Limited Edition Collection can be purchased in Target locations, online and on Walgreens website until summer 2018 for the suggested retail price of $3.49.

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