BEAUTY CARE

Orly’s new Sugar Coated collection to launch in March

BY Antoinette Alexander

NEW YORK For spring, nail care company Orly has created its new Sugar Coated collection.

The collection, available starting in March, features a color palette of creamy lilacs, sugary pinks and icy whites. The six shades are Rocky Candy, Meringue, Taffy, Cupcake, Petit Four and Bon Bon.

With the launch of the spring collection, Orly is introducing a new packaging design. The new silver bottle screening and matching silver signature Gripper Cap create a fresh look for the brand.

The nail lacquers, which retail for $7 each, are free of DBP and all traces of Toluene and Formaldehyde.

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Borba introduces new interactive Web site

BY Antoinette Alexander

WOODLAND HILLS, Calif. Borba, which markets a range of cosmeceutical topical facial and body care products as well as nutraceutical products, has launched a new interactive Web site located at Borba.com.

The new site, which leverages the latest in Web 2.0 interactivity, includes a skin care community, the Borba VIP Insider. Within this section, visitors can create personal profiles, interact with other users on the skin care blog and post product reviews and ratings.

In addition, the Borba VIP Insider community will link to other social networking platforms such as MySpace.com, Facebook.com and LiveVideo.com.

The site also features a product catalog, enabling visitors to search by Borba product line, category, skin type or concern or even by ingredient such as vitamin C.

“While the Web site is only one of Borba’s distribution channels, it is a critical component to our overall business. The new site launch completes the relaunch of the Borba brand, leading the way to synergize all of our distribution channels,” stated Scott-Vincent Borba, who created the brand.

Borba is backed by investor Brad Greenspan, an Internet entrepreneur and founder of MySpace.com. Greenspan serves as non-executive chairman of Borba. Liberty Media Corp., parent company of QVC, also maintains an investment in Borba.

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Clarke named president of Inter Parfums specialty retail division

BY Antoinette Alexander

NEW YORK Inter Parfums, a manufacturer of fragrance and cosmetics, has named Andy Clarke president of Inter Parfums USA LLC Specialty Retail Division, which currently encompasses fragrance and personal care products produced for Gap, Banana Republic, New York & Company and now Brooks Brothers.

Clark joined Inter Parfums in 2001 and has spent most of his career in the fragrance and beauty segment. Before this promotion, Clarke was chief operating officer of Inter Parfums USA LLC Specialty Retail Division.

This division was developed in 2005 with an agreement with Gap Inc. By the third quarter of 2006, the first new products created for Banana Republic were on sales in their North American stores. In the second quarter of 2007, beauty, grooming and fragrance products that were developed were rolled out to Gap North American stores. In spring 2007, New York & Company teamed up with the company for personal care products. The first collection was in their stores before year’s end. Then, in late 2007, the company teamed with Brooks Brothers with new product launches scheduled before year-end 2008.

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