BEAUTY CARE

Oral-B wraps up nationwide oral care campaign with introduction of Deep Sweep power brush

BY Rebecca Haughey

CINCINNATI — Oral-B on Thursday shared the result of their nationwide tour, the WOW Experiment — the Oral-B Deep Sweep power brush.

Testing the Oral-B Deep Sweep 1000 power brush was a family affair at the Oral-B WOW event in Bainbridge Island, Wash., on July 28.

The purpose of the summertime campaign was to encourage consumers to give up their manual toothbrushes and improve their daily oral care routines.

The Oral-B Deep Sweet power brush provides a long-lasting clean feeling and unique triple-cleaning action, according to the company. Sweeping bristles reach deep between teeth and remove up to 100% more plaque compared with a manual toothbrush, helping to prevent and reverse gingivitis.

The Oral-B Deep Sweep power brush is available in several models nationwide at department, retail and specialty stores. To learn more about the product and view videos from the WOW Experiement, visit WOWExperiment.com or the Oral-B Facebook page.

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Bio-Oil continues to enjoy sales boost

BY Antoinette Alexander

NEW YORK — One of the more well-known skin care oils found at mass hails from South Africa. Bio-Oil is infused with the PurCellin Oil and is formulated to help improve the appearance of scars, stretch marks anduneven skin tone. According to IRI, sales of Bio-Oil rose nearly 8% to $20.9 million for the 52 weeks ended Aug. 11 at U.S. multi-outlets.

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Sunscreen Bands to drive reapplication

BY Antoinette Alexander

HUNT VALLEY, Md. — Even the most savvy sunscreen user can forget to reapply sunscreen when having fun in the sun. However, remembering to reapply is even easier with the licensed sunscreen bands from JADS International. JADS partnered with Marvel, Lifeguard, Alloy Entertainment and Save the Ta-tas to design fashionable bands that appeal to kids and adults alike. Sunscreen Bands’ patented color-changing technology detects the level of UVA and UVB rays based onthe SPF level of an individual’s sunscreen. From dark purple, the bandsturn light purple as a reminder to reapply sunscreen.

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