BEAUTY CARE

Oral-B recognizes National Children’s Dental Health Month with educational campaign

BY Antoinette Alexander

NEW YORK Oral-B, a Procter & Gamble brand, has launched a campaign in recognition of National Children’s Dental Health Month that will aim to educate parents and healthcare providers about the importance of proper oral care at each stage of a child’s development and will offer solutions to help combat commonly-faced oral health issues.

“Oral health is a commonly overlooked aspect of children’s health and many parents don’t realize that it can have a considerable impact on other areas of a child’s development, including their speech, learning, nutrition and even self-esteem,” stated Dr. Laura Jana, author and founder of Practical Parenting Consulting LLC. “Parents should begin a proper oral care routine early and stay educated on the different oral health issues their children may face as they grow so they can be properly addressed.”

As part of the effort to improve children’s oral health, Oral-B sponsored an American Academy of Pediatrics November 2008 event, “The National Summit on Children’s Oral Health: A New Era of Collaboration.”

The oral care brand has also awarded the AAP a grant to help improve children’s oral health in underserved communities throughout the country. The grant, dedicated to AAP’s “Bright Futures/Oral Health” initiative, will provide oral health education and resources to health professionals, teaching them to conduct oral health risk assessments, perform exams, apply fluoride varnish and expand community commitment to combating oral disease.

For 2009, Crest and Oral-B have jointly partnered with Operation Smile to help make a difference in children’s smiles around the world. Beginning in January and running through March, Crest and Oral-B is making a donation to Operation Smile to give new smiles to hundreds of children around the world.

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MAC, Hello Kitty come together to benefit the Museum at the Fashion Institute of Technology

BY Antoinette Alexander

NEW YORK MAC Cosmetics has launched a collection based on the pop-culture character Hello Kitty with an auction to benefit the Museum at the Fashion Institute of Technology in New York.

The creations of internationally renowned designers, who were invited by MAC to create one-of-a-kind pieces inspired by the Hello Kitty collection, are being auctioned on eBay with all proceeds going to the museum’s Acquisition Fund. The Acquisition Fund allows the museum to acquire garments for its permanent collection from up-and-coming design talent who cannot afford to donate garments to the museum. Two MAC Hello Kitty designs by Katy England, a dress and a catsuit, have also been donated to the museum’s permanent collection.

“Since the inception of the brand, MAC’s roots have always been in fashion,” stated John Demsey, group president, MAC Cosmetics. “We support both up-and-coming and established designers by providing makeup artistry for their runway shows or creating limited edition designer color collections. It was a natural fit to fuse two iconic brands with fashion, and give both MAC addicts and Hello Kitty-obsessed fans something that will keep them talking for a long time.”

International bidding for the designs began on eBay Feb. 9 and will remain live for 10 days. To view and bid on the designs, visit www.ebay.com/machellokitty. The MAC Hello Kitty garments can also be viewed on the MAC Cosmetics Facebook page.

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Murad tops ’08 skin-care sales charts at Sephora, Ulta

BY Antoinette Alexander

EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Howard Murad M.D., has announced that it is once again the top-selling clinical skin-care brand at Sephora and Ulta for the third year running, based on 2008 sales data reported by these retailers.

“It is tremendously gratifying to learn that we have once again topped the skin-care sales charts at our retail partners Sephora and Ulta,” stated Richard Murad, COO. “We enjoyed great success at retail in 2008. Not only did we maintain our No. 1 position at Ulta, Sephora and Sephora inside J.C. Penny, we further extended the margin by which we lead our competition. With a record-breaking sales year overall in 2008, we look forward to further building upon that success and extending it into other venues in 2009.”

Sephora has more than 750 stores in 21 countries, while Ulta operates 211 stores within 26 U.S. states.

The Murad brand is known for its topical and internal skin-care lines. It offers 88 consumer products and 45 professional products throughout 45 countries.

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