BEAUTY CARE

Oral-B launches oral care app for children to help increase brushing time

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Oral-B has announced the launch of an oral care app for children — the Disney Magic Timer App by Oral-B.

Created in collaboration with Disney and powered by DreamPlay, the oral care app is designed to helps kids increase brushing time, which is identified by dentists as an area of concern and improvement for children.

Dental professionals recommend brushing for at least two minutes in order to maintain good oral health. However, research suggests that most people, and especially children, do not meet that goal, and typically spend less than one minute brushing.

The Disney Magic Timer App by Oral-B is designed to help parents effortlessly extend brushing time for their kids. By bringing to life Disney and Marvel characters featured on the Oral-B and Crest Pro-Health Stages products, the app encourages children to brush. Kids are challenged to complete two minutes of brushing, and each time they brush, Disney and Marvel character images are revealed. Kids have the opportunity to unlock 16 custom animations and 1,600 rewards, ensuring the app maintains its novelty and transforming the act of brushing into a game. The app is set for a 21-day cycle to help establish good habits.

The Disney Magic Timer App by Oral-B is free and works with any Oral-B or Crest Pro-Health Stages products. The two-minute timer app can be downloaded from the Apple App Store on iTunes and from Google Play.

Oral-B also has partnered with Olympic Gold Medalist and mother of two, Dominque Moceanu, to raise awareness about the importance of children’s oral care and garner excitement around the launch of the new app. Oral-B and Moceanu are asking parents to share stories via pictures and videos on Instagram about the craziest steps they have taken or would take to get their children to brush their teeth.

To celebrate the new app, Oral-B and Disney are launching the Disney Magical Time in NYC sweepstakes. Consumers can enter for the chance to win a Disney experience in New York City. Five additional winners will receive travel kits, including Oral-B and Crest Pro-Health Stages products and a tablet to download the new Disney Magic Timer App by Oral-B. The sweepstakes begins March 3 and will run through April 30.

 

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16th annual L’Oréal-UNESCO for Women in Science Awards to be held March 19

BY Antoinette Alexander

PARIS — The L’Oréal Foundation and UNESCO have announced that they will present the L’Oréal-UNESCO For Women in Science awards to five women scientists on March 19 in Paris.

The event will be held at 14 rue Royale in Paris with the five Laureates and 15 International Fellows in attendance. It will reveal the findings of a report on the current status of women in science. Compiled by the Boston Consulting Group for the L’Oréal Foundation, the status report addresses the underrepresentation of women in the scientific professions and underscores the fact that the situation has improved only slightly over the past 10 years.

On the evening of March 19th at the Sorbonne in Paris the L’Oréal-UNESCO For Women in Science 2014 Awards Ceremony will be held in honor of the five Laureates and 15 International Fellows. It will be presided over by professor Günter Blobel, Nobel Prize in Medicine. Irina Bokova, director-general of UNESCO, and Jean-Paul Agon, chairman and CEO of L’Oréal and chairman of the L’Oréal Foundation, will be in attendance.

Throughout the program’s 16-year history L’Oréal and UNESCO have worked to support the advancement of women researchers. Every year the program pays tribute to exceptional women scientists and highlights their contributions to changing the world. Since 1998 the program has recognized more than 2,000 women around the globe (82 Laureates, including two who later won the Nobel Prize, and 1,920 Fellows).

Awardees honored for major scientific advancements that are helping solve some of society’s greatest challenges, including cancer, depression and addiction.

A network of more than 1,000 international scientists nominated candidates for the L’Oréal-UNESCO For Women in Science Awards. An independent jury chaired by Blobel and composed of 12 eminent members of the international scientific community then selected the five Laureates.
 

 

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Derma e introduces sunscreens for face and body

BY Antoinette Alexander

SIMI VALLEY, Calif. — Skin care company derma e has introduced its first sun care products — Antioxidant Natural Sunscreen SPF 30 Oil-Free Face Lotion and Body Lotion.
 
“Now more than ever, consumers aren’t compromising when it comes to the health of their bodies and the health of their skin,” stated Jennifer Norman, VP of marketing for derma e.  “It’s a minor miracle to have developed such incredible natural sun care formulas combining chemical-free, nanoparticle-free SPF 30 and potent antioxidant protection, delivered with a sheer look on skin and a lightweight feel.”

With clear, nanoparticle-free zinc oxide, these formulas provide chemical-free broad spectrum UVA/UVB protection. The sunscreens are fortified with antioxidants vitamin C and green tea, which are nutrients that have been shown to offer an additional layer of UV protection, help skin recover after sun exposure and curtail signs of aging, the company stated.

The manufacturer’s suggested retail price for the Antioxidant Natural Sunscreen SPF 30 Oil-Free Face Lotion and the Antioxidant Natural Sunscreen SPF 30 Body Lotion is $19.75 each.  Both formulas are hypoallergenic, clinically tested, dermatologist tested, sensitivity tested, fragrance-free, paraben-free, gluten-free and vegan.

 

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