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Oral-B launches digital app to improve oral care

BY Jason Owen

CINCINNATI — Procter and Gamble’s Oral-B introduced on Friday the Oral-B app, a breakthrough digital tool for brushing routines that gives users a new kind of personal power over their oral care.

Connecting with any Oral-B power brush, the app offers:

  • Automated activation of a brush timer through recognition of the brush motor sound for dentist-recommended two-minute sessions;
  • Timer function with quadrant guide for even and thorough cleaning throughout the mouth;
  • Statistics function charting brushing sessions in weekly and monthly views to keep track of progress;
  • Brushing instructions and oral health tips.

“Our goal for this app was to make the invisible visible by helping users quantify and visualize the quality of their brushing sessions,” said Stephen Squire, global marketing director, Procter & Gamble Oral Care. “We know that power brush users strive to stay on top of their oral health, but they don’t always know what they’re doing is sufficient between dentist appointments. Now, with this data, they can feel more confident about their oral care regimens. We like to call it ‘a personal trainer for your teeth.’”

The company stated the app provides visual feedback that supports users in following dentist-recommended oral care routines and offers a content feed — with calendar events, news, weather and oral care tips — to sustain their attention for the entire two-minute session. It also notifies users when it’s time to change their brush heads. Even for manual users, the app can be manually activated, recording the length of each brushing session.

The Oral-B app is the first of more data-driven digital tools to come, as the brand continues to provide ways to guide and empower personal oral care regimens.

For more information on the Oral-B app and to download the app, visit the Apple Store.


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Birds Eye launches Recipe Ready line for quick meal preparation

BY Jason Owen

PARSIPPANY, N.J. — Birds Eye, part of the Pinnacle Foods brand portfolio, announced on Friday a line of new pre-made, blended vegetable varieties for quick meal-time preparation.

Birds Eye Recipe Ready vegetable blends are ideal for use in stir-fry dishes, fajitas and tacos and go well with chicken, pasta, hamburgers and more, the company stated.

Birds Eye vegetables are harvested at the peak of ripeness and delivered within four hours to be flash frozen, locking in color, nutrition and taste, the company stated. This allows at-home chefs to purchase ingredient-ready, fresh frozen vegetable assortments.

Recipe Ready comes in more than 20 varieties, including Broccoli Stir Fry, Stew Blend, Classic Marsala Blend, Primavera Blend and others. To see the full list, visit BirdsEye.com/recipe-ready.

Recipe Ready is available nationwide in 8- and 16-oz. packages for a suggested retail price of $1.59 to $2.59.


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Tenn. BCBS adds BioPlus to specialty pharmacy network

BY Alaric DeArment

ALTAMONTE SPRINGS, Fla. — BlueCross BlueShield of Tennessee has named BioPlus Specialty Pharmacy a participating provider in its network, BioPlus said.

The specialty pharmacy company said that it was added to the health insurer’s specialty pharmacy network.

"At BioPlus, our focus is always on delivering improved patient outcomes in a cost-effective way that benefits patients, payers and physicians," BioPlus CEO Stephen Vogt said. "BioPlus not only provides access to specialty medications, but also provides patient education and support, which results in improved drug adherence and a better quality of life for patients."

 

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