Oral-B and Crest 3D donate $500K to Shakira’s Pies Descalzos Foundation
CARTAGENA, Colombia — This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.
From left to right: Isabella Grueso, communications associate director P&G Colombia; Shakira; Juan Carlos Trujillo, GM P&G Colombia; Juan Carlos Restrepo, Oral-B brand manager Colombia (Photo: Business Wire)
Shakira, who is a native of Barranquilla, Colombia, founded the foundation to help ensure that every child can exercise their right to receive a quality education. The Pies Descalzos Foundation schools demonstrate a sustainable, replicable education model, which provides quality education to the most vulnerable people and communities.
The donation will go toward various Foundation projects, one of which is a new school built in Lomas de Peyé in Cartagena, Colombia, the sixth school developed by the Pies Descalzos Foundation. The 3D White donation will help with costs accrued towards the overall structure of the school as well as helping to finalize key details necessary towards its completion. The more than 14,000 square meters Lomas de Peyé school will boast 55 classrooms offering early childhood, primary and secondary education as well as technical training skills in specialized classrooms for older students. It will include a library, auditorium, administrative offices, cafeteria and sports facilities. Colombian architect Giancarlo Mazzanti has developed the designs. He based his proposal on the concepts of sustainability and bioclimatic design to ensure the welfare of all the generations that go to the Lomas de Peyé school.
“We are honored and humbled to be able to provide support for such a worthy cause,” stated Wayne Randall, global VP of oral care for P&G. “Knowing that this school will help many children in need gives new meaning to the smiles they are sure to share as they learn to read, write and experience the benefits of education throughout their lives.”
Lomas de Peyé is a community comprised of 11 neighborhoods and more than 58,000 inhabitants. It is an area that faces significant poverty, rootlessness, lack of access to public services and low connection to the sewer system. Currently, there are only 4 schools serving the area. The new Pies Descalzos Foundation school will impact more than 1,700 children and their families by providing a quality education, nutrition, income-generating projects and counseling. The school itself will be located in an intersection between the Swamp of the Virgin and the Mountain of La Popa, on land donated by the municipality. The project is also a proposal for ecological improvement. The School will be an environmental barrier that seeks to stop the urban sprawl. Like all of The Foundation schools, the expectation is that the architectural design becomes a landmark of urban planning and social impact, generating positive impact to the entire city.
“To have the support of a global brand like Oral-B and Crest 3D White is so important and gratifying,” stated Shakira. “To know that I’m partnered with such great people, with such a strong social conscience makes it all worth it. Brands like Oral-B and Crest 3D White send an important message that supporting communities in need is vital, and I’m thrilled to be their Ambassador. I can’t thank 3D White enough for their generous donation.”
Revlon appoints global presidents, COO exits
NEW YORK — Revlon announced on Tuesday several executive moves, including the departure of Chris Elshaw, Revlon’s EVP and COO, effective immediately.
“After 12 years with the company I felt it was time to seek a new challenge. I’ve very much enjoyed working with my colleagues and business partners to develop our business around the world, and I am proud of the many achievements during my time at Revlon. I wish the team well in the next stage of their journey,” Elshaw said.
Revlon also announced the appointment of Gianni Pieraccioni as its EVP and global president of the Revlon consumer division and Sennen Pamich as its EVP and global president of the Revlon professional division.
Gianni most recently served as EVP, chief commercial officer for Alitalia. Prior to Alitalia, he held several general management, marketing and commercial positions of increasing scope and seniority within the consumer and luxury goods industry, including at Procter & Gamble, PepsiCo, Johnson & Johnson, Sector Group, Binda Group and Averna Group.
Sennen most recently served as SVP, Revlon Pro Brands — United States and Canada. Sennen joined The Colomer Group in January 2010, and before that he held several senior management, commercial and marketing positions of increasing scope and responsibility at P&G, J&J and Bulgari Perfumes and Cosmetics.
"Both Gianni and Sennen have significant experience and demonstrated success in leading global businesses. Gianni brings to our Revlon donsumer division broad international, as well as domestic, experience, as he worked in Italy, Spain, the United States and Brazil and had country, regional and global responsibilities in his previous positions. Sennen brings a global vision to his new role in our Revlon professional division, having held senior management, sales and marketing positions in the United States, Asia and Europe. These appointments are designed to strengthen our leadership team and to better support and focus our efforts to develop each of our consumer and professional divisions,” said Lorenzo Delpani, Revlon’s president and CEO.
Hair care brand Joico launches e-commerce platform with a twist
LOS ANGELES — Hair care brand Joico has teamed up with beauty online retail solution Loxa Beauty to bring stylists, consumers and products together through an online shopping platform.
The beauty industry was rooted in the ability to experience products in-store through the five senses, but that notion is changing and evolving into a virtual beauty counter. Through this partnership, beginning mid-March, Joico will maintain its position as salon/stylist expert, while making its products directly accessible to consumers.
Unlike traditional e-commerce platforms, Loxa Beauty incorporates a salon/stylist into the checkout process by awarding commission for individual online sales.
“This partnership marks yet another monumental moment for the brand, and we are thrilled to be a part of this exhilarating journey,” said Sara Jones, GM at Joico. “As a brand, we believe the connection between consumers and the professional salon world is the foundation of our industry, and Loxa Beauty empowers this connection on a broader scale. Finally, there’s a website that offers everything the beauty enthused consumer desires, and we are excited for this opportunity to deepen our connection with our customers.”
Additional resources have been designed for salons/stylists on Loxa Beauty, including a mobile tool used to send personalized HairScription recommendations to their clients. Salons/stylists can choose from more than 3,000 options, including Joico products, to recommend the product that is unique to their client’s needs.
“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chair,” stated Janell Shaffer, founder of Loxa Beauty. “This revolutionary platform bridges the gap between the salons/stylists, clients and professional beauty products. By awarding a commission on every sale, we are able to keep the stylist at the center of the shopping experience. Our goal was to partner with brands that understand the importance of this connection, which is why we worked diligently to ensure Joico was present.”
Consumers can join Loxa Beauty to receive content, special offers and buy Joico product, while professional salons/stylists can benefit from Loxa Professional through their personal salon/stylist listing and account. With a salon/stylist listing and account, a salon/stylist is eligible for compensation — completing the circle between professionals, consumers/clients and the online shopping experience.