HEALTH

Optimum Nutrition celebrates 30 years

BY Michael Johnsen

DOWNERS GROVE, Ill. – Optimum Nutrition on Wednesday revealed plans to celebrate 30  years of helping athletes achieve their fitness goals. The brand, founded in 1986, is engaging its fans with themed promotions and is introducing a commemorative edition of Optimum Nutrition Gold Standard 100% Whey, its best-selling product, in Birthday Cake flavor.  

"Over the course of three decades, Optimum Nutrition has had a singular mission to deliver sports nutrition products that will help our athletes achieve their personal goals," stated Alpesh Patel, SVP global marketing for Optimum Nutrition and Isopure. "That fuels our unrelenting commitment to innovation, consistent quality and ingredient transparency. Optimum Nutrition aims to set the gold standard, not just for every one of our products, but for the industry as a whole."

"In many ways, the growth of Optimum Nutrition is emblematic of the evolution of the sports nutrition category," Patel added. "Optimum Nutrition and its founders recognized early the need for strict quality control, cutting edge science and constantly evolving formulas based on new scientific understanding."

From now through the remainder of the year, Optimum Nutrition will introduce ways for fans of the ON brand to celebrate the 30-year milestone – starting with the introduction of a special, limited edition product and associated sweepstakes. In honor of the 30-year celebration, the prize program is designed to award approximately one in every 30 participants a prize.

"Flavor innovation is an important part of our Optimum Nutrition heritage, and it makes perfect sense to celebrate our brand birthday with a delicious birthday cake-flavored protein powder," said Stuart Heflin, director of North America marketing for Optimum Nutrition.  "And though it may be our birthday, we want to be the ones to give gifts to say thanks to the athletes who inspire us every day to be worthy of their loyalty."
 

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FDA approves OTC availability of PeriCoach, an at-home pelvic floor trainer device

BY Michael Johnsen

DENVER – Analytica on Wednesday announced that the U.S. Food and Drug Administration has approved the PeriCoach at-home pelvic floor trainer device and smartphone app as an over-the-counter treatment for mild, moderate and stress urinary incontinence and urge incontinence.

Pelvic floor muscle exercise is recommended as first line non-pharmacologic treatment for the millions of women – estimated at one in three – who suffer from urinary incontinence.  

 A strong pelvic floor is also associated with improved sexual function and satisfaction.

"Women can use pelvic floor exercises or 'Kegels' to reduce or eliminate symptoms, and home training with PeriCoach, now available OTC, just got a lot more convenient," stated Leslie Rickey, associate professor of urology and of obstetrics, gynecology and reproductive sciences at the Yale School of Medicine.  "It is critical that women put their trust in new technology for pelvic floor muscle training that has been medically tested and FDA-cleared, as these products have an internal component and are designed to treat a real medical condition."

"This approval will bring PeriCoach, and the confidence that comes with it, to women in a convenient way," said Geoff Daly, CEO Analytica.  "The OTC approval is also a significant milestone for our company in the U.S.  We are committed to offering as many women as possible a simple, effective way to deal with a condition that is common but not normal.  Over the counter availability of PeriCoach may mean the difference between a day lost to worrying about leaking, and a day confident in enjoying favorite activities."
 

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Colief Infant Digestive Aid announces sponsorship of International Lactation Consultant Association Conference

BY Michael Johnsen

GAITHERSBURG, Md. – From July 20-23, 2016, the dietary colic supplement Colief Infant Digestive Aid will showcase its support of the breastfeeding community as a sponsor of the International Lactation Consultant Association Conference. The ILCA Conference provides a learning environment for lactation professionals, midwives, child and family health nurses and other advocates who assist mothers and babies while breastfeeding.

At the 2016 ILCA conference, Colief Infant Digestive Aid will be prominently featured at the opening of the exhibits as they support this year's ILCA focus of "Celebrating Baby Friendly in the Hospital and Beyond: Helping Families Thrive Worldwide," a message that promotes breastfeeding across a multitude of platforms and builds support for these moms.

Many mothers today are breastfeeding for the health benefits it provides to both baby and mother. However, an estimated 23% of infants will experience colic, which may often be the result of their inability to digest the lactose that's in most milk, including breast milk.

Colief Infant Digestive Aid breaks down the lactose in milk and is one of the only over-the-counter colic supplements that treats the milk before the colic-associated symptoms (excessive crying, gassiness and fussiness) happen. The brand is considered by many healthcare professionals – from pediatricians to pediatric gastroenterologists – as a first line of defense to help relieve colic-associated crying by simply treating the milk first and changing nothing else.
 

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