Optimum Nutrition brings plant-based protein to market
Optimum Nutrition on Tuesday expanded its Gold Standard protein line with the brand’s first plant-based protein powder. ON Gold Standard 100% Plant has a multisource blend of plant-based protein that delivers a complete profile of essential amino acids without any artificial flavors, colors or sweeteners.
“As a global leader in protein, we worked to develop a premium offering to serve the growing population that prefers plant-based protein sources as part of their personal diet plans. It was our goal to develop a plant-based protein option that represents the level of quality, nutritional value, texture and great taste that is so closely associated with the ON Gold Standard brand,” Stuart Heflin, director of North American marketing for ON, said.
A recent Nielsen global survey revealed that 23% of consumers want more plant-based protein options on the market. The survey also found that 39% of Americans are trying to incorporate more plant-based foods into their diets, and that preference for plant-based options is not limited to only those who practice a strictly vegetarian or vegan diet. Among the reasons for the interest in a plant-based diet, people cite improved overall health, weight management, a desire to eat clean or personal convictions.
“Whatever their reasons for choosing a plant-based protein, consumers should not have to compromise on taste and texture,” Heflin said. “We heard the common concerns about plant proteins – including aftertaste or chalky texture – and innovated to eliminate them. We created ON Gold Standard 100% Plant to taste great and mix easily, and we believe people will be very excited about the result.”
Optimum Nutrition Gold Standard 100% Plant is made from a blend of organic pea, organic rice and organic sacha inchi proteins, delivering 24 grams of complete protein per serving. It includes a gluten-free complex of ancient grains including amaranth, quinoa, buckwheat, millet and chia as well as organic pomegranate powder. In addition to supporting muscle recovery, ON Gold Standard 100% Plant also contains 100% of the Daily Value for vitamin C and is a source of vitamin B12.
ON Gold Standard 100% Plant is available in three flavors – chocolate, vanilla and mixed berry.
Consumers can find ON Gold Standard 100% Plant online or at nutrition retailers nationwide at a suggested retail price of $39.99.
Naked bares all with new bar entry
Naked today announced the launch of Naked Fruit, Nut & Veggie Bars, extending the brand beyond premium juices and smoothies for the first time and into the realm of nutrition bars.
“As experts in fruits and vegetables, I’m thrilled we are bringing the convenience, nutrition and taste we are known for at Naked into the chilled bars space,” Becca Kerr, senior vice president, North America nutrition fruit and vegetable portfolio, said. “Since it’s not always convenient to fit fruits and vegetables into your daily routine, we’re expanding our lineup, continuing to provide consumers with yet another option to make sure they are getting their daily dose of goodness.”
The all-new line of chilled snack bars is the latest product innovation from Naked. Packed with premium ingredients, including real fruits and vegetables, Naked Fruit, Nut & Veggie Bars are available in three flavors: Blue Machine, Green Machine and Red Machine.
Naked Fruit, Nut & Veggie Bars contain no preservatives, are Non-GMO Project verified, and are sources of vitamins A, C, E and Iron.
Amazon reportedly launches private-label OTC brand
An online giant has expanded into a new private-label category.
With no fanfare, Amazon in August launched an exclusive line of over-the-counter health products produced by private-label manufacturer Perrigo, CNBC reported. The Basic Care line, which includes 60 products that range from ibuprofen to hair regrowth treatment, could spark a price war and put pressure on store-brand profit margins, according to the report.
Amazon already sells branded OTC medications, and item from Perrigo’s generic GoodSense brand. While these products are all subject to the fluctuating prices from competitors, Amazon controls pricing of its Basic Care line, CNBC said. The Basic Care line includes 60 products, ranging from ibuprofen to hair regrowth treatment.
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