Oprah plug helps drive Carmex sales
DESTIN, Fla. Carma Laboratories was one of seven companies featured on Oprah’s “Faces behind the brand” aired Jan. 15, specifically its Carmex band of lip care products, significantly driving consumption across Wal-Mart and Target Carma executives reported at the ECRM Cold & Cough and Allergy conference held here earlier this week.
Nobody in the live Oprah audience helped drive those sales, however. Each walked out of Oprah with a four-year supply of Carmex.
Carma launched its new strawberry-flavored tube at the ECRM show following a strong consumer reception of its strawberry-flavored stick last year. Carma also introduced aa three-tube volume pack, which is “growing at twice what the category is growing,” reported Mike Pitesch, Carma national sales manager.
Abkit rolls out new flavors of Zucol Coldcare
DESTIN, Fla. Abkit, which launched its two Zucol Coldcare exclusively in Rite Aid earlier this year, showcased its menthol- and orange creme-flavored homeopathic SKUs to buyers at the ECRM Cough & Cold and Allergy here this past week. The same formula marketed by parent company Schwabe is the No. 1 OTC brand in Germany, under the Umckaloabo brand name, where it generates $230.7 million in annual sales, Abkit executives reported.
The homeopathic ingredients in Zucol are supported by some 19 clinical trials which included results from almost 3,000 patients.
Zyrtec-D added to Perrigo’s private label
ALLEGAN, Mich. Perrigo on Thursday added Zyrtec-D to its private label offerings, following final Food and Drug Administration approval of Teva Pharmaceutical’s abbreviated new drug application for an over-the-counter version of cetirizine hydrochloride, pseudoephedrine hydrochloride extended-release tablets, 5 mg/120 mg.
According to Wolters Kluwer data, brand sales for the original prescription strength version of the product for the 12 months ending December 2007 were approximately $190 million.
“This approval and marketing agreement reflect our strategy to be first to market with the important products that make quality healthcare more affordable for our customers and drive value for our shareholders,” stated Perrigo’s chairman and chief executive officer Joseph Papa.
Perrigo expects to begin shipping the product in the next 90 days.