Once again, Yoplait taps Adamari Lopez for breast cancer awareness campaign
MINNEAPOLIS — Yoplait has kicked off its annual Save Lids to Save Lives breast cancer awareness campaign.
The yogurt brand said that as part of its campaign, the company once again has tapped actress and breast cancer survivor Adamari Lopez to join Yoplait’s Save Lids to Save Lives Tour. The tour is making its way across the United States, stopping in U.S. cities with large Hispanic populations. The tour kicked off Sept. 6 in Miami and ends Oct. 26 in Houston. She will also visit New York, Chicago, Los Angeles, Dallas, Houston, San Antonio and Phoenix, Yoplait said.
"I’m delighted once again to team up with Yoplait to help Latina women understand the importance of their breast health and inspire others to join the fight against the disease," said Lopez, who emphasized that she was able to overcome her breast cancer diagnosis seven years ago thanks to early detection and "the tremendous support I received from my family."
"My successful struggle with breast cancer is a testament to the fact that early detection can and does save lives, and that we are all in this together — mothers, daughters, wives, sisters, neighbors, best friends," Lopez said. "These are the people who mean the most to us, and they are all at risk for breast cancer. To take care of the women in your life, you have to know more about breast health."
This is the fifth consecutive year that Yoplait and Lopez have teamed up on behalf of Save Lids to Save Lives, which benefits Susan G. Komen for the Cure. For the past 14 years, Yoplait has been a supporter of the fight against breast cancer, donating more than $34 million to the cause through all of its programs.
With Walgreens back in the Express Scripts network again, and all of those millions of patients suddenly up for grabs, today’s Patient Views infographic is an important reminder of how difficult it can be to get pharmacy patients to switch — that is, assuming things like cost and access are equal. Overall, 73% of patients said they were very satisfied with the their preferred pharmacy, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August.
Interestingly enough, grocery stores (80%) finished at the top of the curve along with local independents (81%). Keep in mind 9-out-of-10 patients have a preferred pharmacy, and the fact that 84% say their insurance allows them to go to the pharmacy of their choice, the battle to win ESI pharmacy patients will be a fight for the ages.
To see more Patient Views, click here.
Patient Views is a new, exclusive consumer insights feature that will be appear in every edition of DSN magazine and the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to firstname.lastname@example.org.
How satisfied are you with your preferred pharmacy?
Source: AccentHealth. To view the methodology, click here.
Raising the professional practice bar, one federal health campaign at a time
Pharmacists got another opportunity this month to show their skills and help ease the healthcare system’s growing financial crisis and resource shortage. Will it move the needle on true health reform and the expanding pharmacy practice model?
On Sept. 5, the independent pharmacy community got word that its chief advocacy group, the National Community Pharmacists Association, will take part in a major new preventive care program from the Centers for Disease Control and Prevention. The pharmacy-focused campaign, called "Team Up. Pressure Down." enlists community pharmacists in a program to help hypertensive patients more effectively manage and control their high blood pressure.
The campaign, part of the Department of Health and Human Services’ Million Hearts initiative co-led by the CDC and the Centers for Medicare and Medicaid Services, is aimed at preventing 1 million heart attacks and strokes by 2017. The feds are supporting pharmacists who participate and counsel hypertensive Americans with patient education materials and other resources.
It’s no secret that cash-strapped public and private health plan payers are increasingly looking to chain and independent pharmacies and retail-based clinics to fill the gap in cost-effective, accessible community-based health care. Jeff Kang, SVP health-and-wellness services and solutions for Walgreens, argues that pharmacists are the nation’s most underutilized health resource. But as isuch nfluential health stakeholders as the HHS and the CDC more heavily rely on the contributions those pharmacists can make to a health system in dire need of new, cost-saving solutions and improved patient access to health resources, the longstanding gap between pharmacy and other healthcare entities in this country is finally beginning to close.
The CDC’s "Team Up" alliance is one program bridging that gap, but there are plenty of others. The federal government’s growing recognition of the contributions that pharmacists and retail clinicians can bring to a reforming U.S. healthcare system got another big boost last month when HHS secretary Kathleen Sebelius visited a CVS/pharmacy and MinuteClinic in Jacksonville, Fla. Sebelius was there to highlight new federal benefits and options for Medicare beneficiaries, including a free annual wellness visit and a wide variety of preventive tests and screenings, most at no cost to patients.
"CVS Caremark and our other pharmacy partners are helping its customers make informed healthcare decisions," Sebelius said. "These partnerships will help people with Medicare learn more about new preventive services, such as mammograms, and the new annual wellness visit that are available at no charge for everyone with Medicare."
The nation’s leading health official toured the store and clinic, met with CVS leaders and patients, and even had her blood pressure checked by MinuteClinic staff.