HEALTH

Omron president, CEO joins board of HealthCorps, the organization founded by Dr. Oz

BY Michael Johnsen

NEW YORK – HealthCorps, the national not-for-profit organization founded by Dr. Mehmet Oz and Lisa Oz, on Tuesday named Ranndy Kellogg, president and CEO of Omron Healthcare, to its board of directors.

Omron Healthcare is a world leader in heart and wellness technology and Kellogg is an outspoken advocate for heart health, advancing a vision of a world with zero heart attacks and strokes.

"Heart disease is the leading cause of death in the United States. But as we advance technology and education, it is feasible to make that statistic obsolete," Kellogg said. "HealthCorps has shown commitment and efficacy in establishing good habits in our nation's youth – a vital component in our mission to eliminate heart attack and stroke. I'm excited to take on a role with the organization to help us advance our shared goal of a healthier future."

Kellogg joins other influential members of the healthcare community on the HealthCorps board, which is chaired by HealthCorps founder Dr. Oz.  Board members are committed to wellness advocacy at a national level, and support of HealthCorps' grassroots programs for young people that focus on fitness, nutrition and mental resilience.

"HealthCorps brings together leaders in public service and the private sector to make a meaningful difference,"  Dr. Oz said. "As a leader in the field of heart health and a passionate proponent of education and prevention of heart disease, Ranndy Kellogg, is a welcome addition to our team."

Omron Healthcare, has been developing heart monitors and studying patient behavior for 40 years, and is using that information to continually advance heart health technology. The company's emerging technology in the category is helping consumers collaborate with their physicians and take measureable real-time steps to avoid events and change their behavior. At the 2016 Consumer Electronics Show, Omron Healthcare showed its new Project Zero wrist and upper arm monitors that provide medical accuracy and convenient portability to effectively monitor heart health anytime-anywhere.

HealthCorps bestowed Golden Heart Honors on Omron Healthcare at the 2016 HealthCorps Garden Gala in May.  Ranndy Kellogg was present to accept the award, which is given to organizations for outstanding efforts in promoting health and wellness among America's youth.

Prior to his work at Omron Healthcare, Kellogg served as VP and director of marketing for Baxter Healthcare. Before joining Baxter Healthcare, Kellogg held the position of group marketing manager at CR Bard. Kellogg holds a master's in business administration from Northwestern University's Kellogg School of Management.

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CytoSport energizes protein lineup with Muscle Milk Coffee House launch

BY Michael Johnsen

WALNUT CREEK, Calif. – CytoSport on Tuesday launched its new Muscle Milk Coffee House ready to drink product line, combining high quality protein and caffeine into three coffee-inspired flavors: vanilla latte, cafe latte and mocha latte.

The shakes are available in 11 oz. Tetra four-packs and contain 20 grams of protein, 120 mg of caffeine and are gluten and sugar free.  With enough caffeine equal to a cup of coffee, they are a portable solution to get a boost of energy and daily protein.

"This new innovation highlights our commitment to providing protein solutions for every body," stated Greg Longstreet, president and CEO CytoSport. "Coffee House complements a variety of lifestyles and offers a great-tasting, on-the-go solution for protein throughout the day."
 

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Blistex bolsters its product portfolio with growth brand from J&J

BY Michael Johnsen

OAK BROOK, Ill. – Blistex on Tuesday announced the acquisition of the Tucks brand of OTC rectal medications from Johnson & Johnson Consumer.  

The transaction closed on July 8 for an undisclosed amount.

“We are delighted to welcome Tucks to the Blistex family of brands,” stated Justin Arch, CEO of Blistex.  “Given its efficacious products and strong heritage, Tucks is well positioned to address growing consumer needs within its category, and we expect it to respond positively to our focused model of consumer advertising and promotional support combined with thoughtful innovation.”

The brand is currently outpacing category growth, according to IRI data. For the 52 weeks ended May 15, Tucks generated $19.2 million on a 4.3% sales lift across total U.S. multi-outlet channels. The hemorrhoidal remedies category as a whole is up 1.6% to $117 million.

Blistex is best known as a global leader in lip care, offering a wide range of lip balms with highly effective formulas and unique added benefits under the Blistex brand.  Its broader consumer healthcare portfolio includes Odor Eaters, as well as mainstay brands in categories ranging from acne care with Stridex, oral analgesics with Kank-A and itch relief with Ivarest.  

Blistex also markets a full line of skin care products under the Glysomed brand that includes the top-selling hand cream in Canada.  
 

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