HEALTH

Omron combines heat and TENS pain relief with new Omron Heat Pain Pro

BY Michael Johnsen

HOFFMAN ESTATES, Ill. – Omron recently launched its Omron Heat Pain Pro, the only device on the market that combines heat with TENS (transcutaneous electrical nerve stimulation) technology to relieve acute muscle and joint pain.

Through alternating periods of TENS and Heat, or TENS alone, six pre-set body pain modes, three massage modes and 20 intensity levels that can be used on multiple pains throughout the body, the Heat Pain Pro helps users get better control and relief of their pain.

The Omron Heat Pain Pro retails for a suggested $89.99 and includes two pairs of Omron Gel Pads that can be used up to 30 times on the Heat Pain Pro TENS Unit before replacing. The conductive gels heat up to 110F for soothing on the spot warmth and pain relief. Three pairs of replacement gels retail for a suggested $14.99.
 

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Nutrabolt launches FitJoy Protein Bars

BY Michael Johnsen

BRYAN, Texas – Nutrabolt, parent company of Cellucor, recently announced the arrival of FitJoy, a new premium fitness lifestyle brand. First to arrive in the FitJoy brand family are FitJoy Protein Bars. Each bar provides 20 grams of protein and is gluten-free, GMO-free and free of artificial colors, flavors, sweeteners and added preservatives.

“Most protein bars force us to choose between the taste and experience or a healthy ingredient profile," stated Doss Cunningham, CEO of Nutrabolt. "I’ve been disappointed by seemingly ‘healthy’ protein bar options that are either dry, chewy and mediocre tasting or loaded with artificial flavors and sweeteners. We created FitJoy to give active consumers a protein bar that doesn’t force them to compromise.”

FitJoy is now available with the introduction of six protein bars at GNC, Vitamin Shoppe and other specialty retailers.
 

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Ava Science launches wearable fertility tracking bracelet

BY Michael Johnsen

SAN FRANCISCO – Ava, a medical technology company focused on innovations in  women’s reproductive health, recently announced the official launch of its first product — the Ava bracelet, a fertility tracking wearable that uses new technology to detect a woman’s fertile window.

An FDA-approved Class One medical device, the Ava bracelet was proven in a recently concluded clinical study at the University Hospital of Zurich to detect an average of 5.3 fertile days per cycle with 89% accuracy.

“Women spend so much time and emotional energy trying to accurately track their cycles, often using multiple methods in tandem,” explained Brigitte Leeners, lead author of the clinical study. “Timing intercourse around ovulation is critical for conceiving, but the current options for doing so are inadequate. We’re long overdue for a device like Ava that detects the fertile window precisely and easily.”

Ava is the first fertility-tracking device to identify the fertile days during a woman’s cycle in real-time. Since Ava’s bracelet sensors collect data continuously throughout the night, it accurately detects in advance an average of at least five fertile days per cycle without the hassle, messiness and invasiveness of other methods like ovulation sticks and BBT thermometers.

Each night, Ava’s sensors collect three million data points around physiological parameters including pulse rate, breathing rate, sleep quality, heart rate variability and temperature, all of which correlate with the rise in reproductive hormones estradiol and progesterone. With this information, Ava is able to detect a woman’s entire fertile window.

“After a lifetime spent trying to avoid pregnancy, couples who begin trying to conceive often don’t realize how difficult it can be to get pregnant," stated Lea von Bidder, Ava Science CEO. "For most women, there are only about six days per month where there is any possibility of conceiving, and only three days per month where it is likely,” she said. “Even under the most favorable conditions — a young, healthy couple having frequent unprotected intercourse — there is only about a 25% chance of getting pregnant in a given month.”

According to most experts, for many couples, the odds are even lower. “Even if you’re tracking your periods to try to optimize your timing for conception, only about 30% of women have fertile windows that fall entirely within the time that clinical guidelines predict,” von Bidder said. “That’s why an accurate, reliable way to detect the full fertile window is such a breakthrough. Ava can cut the time it takes to get pregnant in half.”

Ava is available now at AvaWomen.com for $199.
 

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