HEALTH

Omnis Health pairs pharmacy and diabetes patient through Embrace Better Care Program

BY Michael Johnsen
NASHVILLE, Tenn. –  Omnis Health recently announced the introduction of the Embrace Better Care Program, a program that will help pharmacy partners create closer, more proactive connections with their customers with diabetes by providing easy, instant access to diabetes educational resources and technology. 
 
"The Embrace Better Care Program is more than a loyalty program, it's a continuum of care specifically designed to help our pharmacy partners create a closer connection with their customers with diabetes," stated Cathy Pereira, EVP global sales and marketing. "By providing proactive access to diabetes educational resources, money-saving coupons [and] testing reminders … at the click of a mouse or in the palm of their hand, Embrace Better Care creates an effective way to tether customers to the pharmacies where they purchased their Embrace brand products, while building loyalty to that pharmacy."
 
The program is designed for customers using Omnis Health Embrace brand blood glucose monitoring products and provides instant online access to important diabetes educational information such as: eating healthy, how to exercise safely and maintaining proper glucose levels. In addition, the program provides downloadable, pharmacy-specific coupons for Embrace brand test strips, as well as access to product information and instructional videos to ensure proper use of the Embrace system. 
 
At the heart of the Embrace Better Care Program is the EmbraceIt mobile app. Designed for both iOS and Android platforms, the EmbraceIt app will help create a more robust customer connection by putting tools and resources into the palms of the pharmacy customer. App users are encouraged to enter their testing data – how often they test, even dates of test strip purchases – and the app will push test strip purchase reminders as appropriate.
 
With geo-location and push notification features built right in, the EmbraceIt app will ping customers when in range of their pharmacy, providing coupons redeemable at that pharmacy. The app also provides access to the Omnis Heath Embrace Diabetes Management Program, powered by Health2Sync, so customers can easily create a diary of blood glucose readings and track related activities such as exercise, diet and medications on their mobile device. This also makes it easier to share this information with their healthcare professionals. EmbraceIt also delivers all the same diabetes educational information as members can access online. 
 
Anyone who purchases products in the Embrace portfolio – the Embrace or EmbraceEVO Blood Glucose Monitoring Systems or the Embrace or EmbraceEVO Complete Gestational Diabetes Kits – can enroll in the Embrace Better Care Program.
 
"We understand that providing our pharmacy partners with products of high quality, high value and high margin is just not enough today. We need to leverage our expertise in the diabetes category to continue to innovate with products, programs and technologies that create ways to help them reach new market segments, better connect with new and existing customers, and simply build their business," Pereira said. "Embrace Better Care does just that while helping to separate us from other diabetes category, value segment players."
 
 
 
 
 
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Pace Wellness launches pediatric electrolyte strips

BY Michael Johnsen
CHANDLER, Ariz. – Pace Wellness earlier this week launched Solves Strips Pediatric Electrolyte Oral Thin-Film, a disruptive innovation for medicine delivery. 
 
"Working in pediatric medicine for the past 15 years, including emergency medicine at the Alberta Children's Hospital, I have witnessed the potentially serious impact that dehydration and electrolyte loss can have on children. It can be difficult to quickly provide a child with the necessary electrolytes without resorting to salty electrolyte solutions that are not tolerated," stated Vincent Grant, Pace Wellness healthcare advisor. "This is why the new Solves Strips Pediatric Electrolyte product is an excellent addition to any doctor's or medical provider's resource arsenal. It allows the easy replacement of some of the lost electrolytes, while allowing the more liberal use of fluids that the child is more familiar with, or even enjoys." 
 
The pediatric electrolyte strips are formulated with a controlled dosage of essential electrolytes. They are specifically formatted for children 2 years and older to quickly replenish electrolytes and aid fluid retention. The OTF delivery system vastly improves upon conventional drug delivery systems for young children where swallowing liquids or chewing a solid dosage is daunting or difficult. The easy to take and administer strips are a safe and effective product that replaces lost electrolytes associated with symptoms of flu, diarrhea, vomiting or extreme climates.
 
Solves Strips Pediatric Electrolyte strips are grape flavored and come in a cassette of 10 strips. Each strip contains a total of 35 mg of sodium and potassium.
 
 
 
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Perrigo names new leader of company’s Branded Consumer Healthcare division

BY Michael Johnsen
DUBLIN – Perrigo on Thursday announced that Sharon Kochan, Perrigo EVP and general manager, international, will have expanded responsibilities that will now include providing leadership and strategic direction to the company's Branded Consumer Healthcare segment following the resignation of Marc Coucke, who previously served as EVP and general manager of the BCH segment.
 
"Sharon's background and ability to drive individuals and organizations to peak performance made my decision to appoint him to lead the BCH team a clear one," stated John Hendrickson, Perrigo CEO. "Perrigo is well-positioned for a great future, and the BCH team and business are important parts of that future. Perrigo is committed to the long-term prospects for the segment, and I am confident that we have the right team in place to lead and support this growing business during this transition," he said. "Aligned with the actions that we are taking to drive improved performance in the BCH segment, we have accepted the resignation of Marc Coucke. The board and management team wish Marc well in his future endeavors."
 
Kochan was named Perrigo's EVP and general manager, international in August 2012. He served as EVP and general manager of Rx pharmaceuticals from March 2007 to August 2012 and as SVP business development and strategy from March 2005 to March 2007. 
 
Prior to joining Perrigo, Kochan was VP business development of Agis Industries from July 2001 until the acquisition of Agis by Perrigo in March 2005. 
 
Kochan holds a B.Sc. degree in Industrial Engineering, cum laude, from Tel-Aviv University, and a M.Sc. degree in Management Science – Operations Research from Columbia University in the City of New York.
 
"Given BCH's expansive distribution platform, strong portfolio of OTC brands and the entrepreneurial spirit of its employees, I am confident that the business is well-positioned for success and I am very pleased to be a part of that promising future," Kochan said. 
 
 
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