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OMG Girlz join WAT-AAH! to promote healthy hydration, fight childhood obesity

BY Jason Owen

NEW YORK — WAT-AAH!, a line of functional water for kids and teens, known for its "cool + healthy" messaging, announced today a partnership with teen pop group the OMG Girlz.

WAT-AAH! is kicking off this partnership by launching a limited-edition OMG Girlz designed bottle with proceeds going to the group’s charity, OMGCares. The OMG Girlz will also participate in WAT-AAH!’s "Healthy Hydration in the Nation Tour" to spread the message of healthy hydration to school kids across the United States, as well as celebrate WAT-AAH!’s "Move Your Body" event, organized to encourage kids and teens across the country to dance, exercise and drink healthy. Additionally, they will participate in WAT-AAH!’s national Web-based youth talent show titled "Show Me WAT-YOU-GOT!" as official judges. Lastly, the girls will be featured in the brand’s national back-to-school health and anti-obesity PSA campaign alongside multiple teen celebrities across TV, print and digital platforms this fall.

"WAT-AAH!’s partnership with the OMG Girlz is a natural fit and has been since we began working with them in 2012 during The Scream Tour," said founder and CEO of WAT-AAH!, Rose Cameron. "The OMG Girlz are inspirational to kids — they’re fun, energetic, hard-working and love drinking water. They understand that as both celebrities and role models, they have a unique opportunity to influence kids to make healthy choices and steer them away from sugary sodas and juices," she added.

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New Dole Peach Mango Fruit Smoothie Shakers shake up freezers

BY Jason Owen

WESTLAKE VILLAGE, Calif. — Dole announced today the newest variety to its line of fruit smoothie shakes: Peach Mango Fruit Smoothie Shakers.

Made with real, low-fat yogurt and actual pieces of finely cut peach and mango, Dole Peach Mango Fruit Smoothie shakers also offer 100% of the recommended daily value of vitamins B3, B5, B6, B9 and B12.

"We are excited to introduce new Dole Peach Mango Fruit Smoothie Shakers, as we have infused two of our signature fruits into one easy and convenient smoothie," said Vanessa Beltran, senior business manager at Dole Packaged Foods. "The new variety can be prepared in less than one minute and will allow you to experience a yummy, on-the-go snack at 190 calories or less. It’s time to shake your way skinny!"

The new Peach Mango variety joins Strawberry, Strawberry Banana and Mixed Berry Fruit Smoothie shakers. They can be found in the frozen aisle at major food and mass retail outlets nationwide at a suggested retail price of $2.19.

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Beech-Nut Nutrition taps Hispania Public Relations as Hispanic PR agency

BY Jason Owen

MIAMI — Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition Corp. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.

"We’re proud and excited to partner with Hispania, whose PR expertise and first-hand knowledge of the Hispanic market nationally is second to none," said Andy Dahlen, vice president, marketing at Beech-Nut. "Hispania’s history of creativity, flexibility and over-delivering for its clients, combined with their personalized service by senior staff, were very important factors to us in picking a Hispanic agency."

stablished in 2001, Hispania is one of only a handful of national, 100% minority-owned, Hispanic public relations firms in the country. Some of its current and former accounts include national brands such as Yoplait, Honey Nut Cheerios, Box Tops for Education, Bisquick, Scott, Huggies, Kleenex, Subway Restaurants and General Mills’ multi-brand Hispanic platform Que Rica Vida.

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