Olika marries form and design into new hand sanitizing spray
Olika on Tuesday introduced Minnie a bird-shaped, natural hand sanitizing spray that contains 30 mL of aloe vera and essential oils.
“It’s incredibly exciting to expand the Olika family with the launch of Minnie,” Jessica Postiglione, CEO Olika, said. “Minnie is a natural follow-up to our first product Birdie, and answers the market desire for a second-generation product. Informed by customer feedback, Minnie by Olika may be little, but she is fierce and believes herself superior to her big brother, Birdie.”
Standing at 2.25 x 2 inches and complete with a locking mechanism, Minnie is ergonomically designed to fit in a hand and contains more than 525 sprays. The formulation improves skin hydration for up to 24 hours, the company noted.
Minnie’s fragrance is a blend of aloe vera leaf juice and the essential oils of bergamot, lemon and spearmint.
Minnie is the sister product of Olika’s Birdie, the bird-shaped 2-in-1 hand sanitizer containing a spray and dry wipes, which launched in 2017.
The newest hand sanitizer from the New York-based Olika retails online at $6.49 and is debuting at select Urban Outfitters locations. Minnie is available in robin’s egg, charcoal, eggshell and the latest color, thistle.
FDA rules active in MiraLax can only be marketed as OTC
The Food and Drug Administration earlier this month effectively eliminated any Rx-only competition to Bayer’s OTC laxative MiraLax (polyethylene glycol 3350).
The active ingredient in MiraLax had been approved for sale without a prescription nearly 12 years ago, but since that time, some manufacturers of products containing the identical ingredient for the same use, refused to withdraw their Rx-labeled products from the market and to re-apply for OTC status, as is required under the Federal Food, Drug, and Cosmetic Act.
“Consumers today are more empowered than ever to take their health into their own hands with an increasing array of choice and access to safe and effective over-the-counter medicines. The order confirms the same ingredient, absent a meaningful difference (such as the use or strength), may not be prescription and OTC at the same time,” the Consumer Healthcare Products Association stated in a release issued earlier this week. “This week’s FDA action resolves any remaining questions on this matter and reminds manufacturers to respect the formal procedures underpinning the Rx-to-OTC switch process and to work cooperatively to honor these regulations to prevent consumer confusion in the marketplace.”
The ruling may drive more consumers in search of the OTC laxative to the retail pharmacy. For the 52 weeks ended Nov. 5, 2017, sales of MiraLax across total U.S. multi-outlets totaled $205.2 million, up 3.3%.
FDA’s decision impacts five manufacturers with PEG 3350 ANDA approvals, including Kremers Urban Pharmaceuticals, Breckenridge Pharmaceutical, Nexgen Pharma, Paddock Laboratories and Teva Pharmaceutical.
Vicks ZzzQuil rounds out sleep portfolio with natural line
Procter & Gamble entered the natural sleep arena Wednesday with the launch of Vicks ZzzQuil Pure Zzzs Melatonin Gummies.
“There is no ‘one-size-fits-all’ approach to overcome sleeplessness, and since consumers have different needs at different times, we are constantly looking for ways to offer real sleep innovations to meet a variety of those needs,” Phil McWaters, brand franchise director, North America Vicks, said. “Vicks ZzzQuil Pure Zzzs Melatonin Gummies are meant to answer the need for a drug-free option that helps people fall asleep naturally and wake refreshed.”
Roughly two-thirds (67%) of Americans said they have trouble falling asleep at least once a month, and nearly half (47%) reported that they experience this trouble at least once a week, according to a ZzzQuil consumer survey. Additionally, 4-in-5 consumers who tried a sleep aid reported that it helped them fall asleep more easily and stay asleep.
Several suppliers in the category reported that sleep-deprived consumers want something that works quickly, keeps them sleeping through the night and leaves them refreshed and ready to take on the new day, according to a sleep aid report published by the Drug Store News Group in February.
Vicks ZzzQuil Pure Zzzs Melatonin Gummies contain a unique botanical blend of lavender, chamomile, valerian root and lemon balm that will appeal to the growing number of consumers who are in search of non-medicinal sleep aids. The wildberry vanilla flavored gummies are drug-free, vegan, vegetarian and free of artificial flavors, gluten, lactose and gelatin.
In addition to the gummies, the Cincinnati-based supplier has also launched Vicks Pure Zzzs Soothing Aromatherapy Balm, which is formulated with a blend of essential oils like lavender and chamomile.