BEAUTY CARE

Old Spice, John Force team up for drag racing series

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Old Spice brand has teamed up with drag racing’s Funny Car team John Force Racing with rookie Funny Car driver Mike Neff behind the wheel of the new Old Spice Ford Mustang in the 2008 NHRA Powerade Drag Racing Series.

The 320-mile-an-hour Old Spice Ford Mustang made its debut in Pomona during the 48th annual Carquest Auto Parts Winternationals at Auto Club Raceway in February. In addition to Neff’s car, Old Spice also will appear on the Ford Mustangs of John Force, Ashley Force and Robert Hight.

“I’m a big fan of Old Spice, and we’re excited to partner with a brand that brings such a strong commitment to our team and the world of racing,” stated Force. “With Old Spice as our newest sponsor, we hope together we will enjoy the sweet smell of success this racing season.”

A long-time supporter of motor sports, Old Spice has sponsored NASCAR champion Tony Stewart’s Nationwide Series team for the past eight seasons. Since 1999, Stewart has waved an Old Spice towel in NASCAR victor lanes more than 40 times. After the celebration, Stewart signs and turns over each Victory Towel to Old Spice to be auctioned off on eBay, with proceeds going to the Tony Stewart Foundation.

Based on the success of the Victory Towel Auctions with Tony Stewart, Old Spice is also working with John Force Racing to auction off victory towels when Neff and his team members win the 2008 NHRA Powerade Drag Racing Series.

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JH Partners’ Hansen and John to leave Bare Escentuals board

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, a maker of mineral makeup, has announced the departure of two board members who are partners in JH Partners, a private equity firm.

According to a filing with the Securities and Exchange Commission, Michael John, a member of the board of directors, will not stand for re-election at the company’s annual meeting in May. In addition, John Hansen, also a member of the board of directors, will resign from the board, effective April 15.

JH Partners’ institutional funds distributed all of the shares of the company’s common stock held by them to their various partners in November 2007. As a result, JH Partners’ funds no longer hold a significant interest in the company’s common stock, and Hansen and John have decided to leave the board to focus on other matters. According to the company, their decision is not the result of any disagreement within the company.

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Aveeno introduces Positively Ageless product line

BY Antoinette Alexander

SKILLMAN, N.J. Aveeno, a Johnson & Johnson Consumer Cos. brand, has introduced a line of anti-age products dubbed Positively Ageless.

The new Positively Ageless Lifting & Firming products from Aveeno are infused with natural wheat protein to tighten and tone skin and a natural shiitake complex that decelerates the breakdown of collagen and elastin, and reduces the appearance of lines and wrinkles.

The collection includes Lifting & Firming Eye Cream, Lifting & Firming Daily Moisturizer SPF 30 and Lifting & Firming Night Cream. The products are priced at $19.99 each.

According to the company, the Lifting & Firming products, which are hypoallergenic and non-comedogenic, are packaged using post-consumer recycled materials.

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