BEAUTY CARE

Old Spice introduces ‘Swaggerize Your Wallet’ competition

BY Anna Mcgrath

CINCINNATI Old Spice kicks off summer with the launch of their “Swaggerize Your Wallet” competition, giving contestants the unique opportunity to win money this summer for best displays of individual swagger style.

The competition will consist of weekly challenges posted between now and Aug. 13, 2009 on the Old Spice Web site. Every week one winner will be announced and awarded varying sums of prize money. All of the challenges will somehow incorporate the brand’s popular Swagger logo and are sure to call for creativity and sense of humor.

“While we realize times are tough, summer is all about good times and we wanted to give our loyal fans the opportunity to win some extra cash to fund their fun – whether that means grilling enough burgers to feed the entire neighborhood, upgrading to behind home-plate seats at their favorite team’s baseball game or spending the night out on the town,” said James Moorhead, Old Spice brand manager. “After all, nothing gives a person more Swagger than a fat wallet, and that’s what the ‘Swaggerize Your Wallet’ competition is all about.”

The first set of competition challenges has included making a cake in the shape of the swagger logo and holding up a swagger sign at a televised game, among others.

Entries for the second set of challenges will be accepted Monday, June 15 through Sunday, June 28. For further information (e.g. rules, challenge descriptions and entry forms), visit www.oldspice.com.

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Scandle launches affiliate program for retailers

BY Antoinette Alexander

DALLAS Scandle, a maker of massage candles and spa products, has launched an affiliate that enables retailers to make money selling Scandle products utilizing their existing online traffic.

Under The Scandle Affiliate Program, members can sign up and obtain a unique URL for the affiliate program at http://abodycandle.com/affiliate.php. Once their URL is embedded on their site and a visitor clicks through to purchase products at Scandle’s Web site, Scandle will automatically track the sale and provide affiliate member with 10% commission on that sale. Commissions will be paid on a monthly basis. Members can track their account balances and statistics at any time through an online account management portal.

“We developed The Scandle Affiliate Program to help retailers weather the current economic climate,” stated Christine White-Stanton, owner and founder of Scandle. “Our affiliate program helps online retailers make money selling our amazing product line without having to invest in inventory or additional staff to deal with shipping or customer service issues.  Now retailers, both big and small, can share in Scandle revenues through referrals generated from their existing online traffic creating a win-win situation for us and the retailer.”

The candles are made from 100% vegan and natural ingredients, including soy butter, shea butter, jojoba, vitamin E and essential oils.

They burn at 2 degrees above body temperature to produce a soothing and healthy body oil that can be used to enhance the health of the skin, while simultaneously providing fragrance and ambience to any setting.

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Physicians Formula receives NASDAQ deficiency letter

BY Antoinette Alexander

AZUSA, Calif. Physicians Formula has received a NASDAQ deficiency letter regarding NASDAQ’s independent director requirement for continued listing.

As previously announced, Jeff Berry was appointed interim CFO, effective May 29. In conjunction with assuming that role, Berry resigned from the company’s board of directors and from all of the committees of the board on which he served because, as an executive officer of the company, he is no longer an independent director.

The beauty company has until Nov. 25 to regain compliance with NASDAQ’s independent director and audit committee requirements. The company stated that it is currently evaluating candidates and intends to fill the vacancy on the board and the audit committee before the deadline.

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