News

Old Spice celebrates its Champion scent with new ad campaign

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

Jennings, who won Super Bowl XLV with the Packers, will appear as the brand’s newest Old Spice spokesman in a series of humorous television and print advertisements showcasing the countless ways that Old Spice champion and "Believing in Your Smellf" can help guys overcome adversity and win on and off the football field.

Developed with Portland-based advertising agency Wieden+Kennedy, Old Spice’s "Believe in Your Smellf" NFL campaign features seven TV advertisements all communicating the benefits of Old Spice Champion. The ads also will live on Old Spice’s social media channels on Facebook and YouTube. The campaign will begin with the debut of the 30-second spot “Film" during the NFL Kickoff game on NBC — Dallas Cowboys vs. New York Giants — on Sept. 5. The subsequent spots will roll out over the course of the NFL season.

Targeted toward guys, Old Spice’s NFL "Believe in Your Smellf" campaign will appear primarily during NFL programming on NBC, FOX, ESPN and NFL Network. In addition, digital ads will appear across a number of sports, entertainment, humor and men’s interest outlets.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Meijer offers generic Lipitor for free

BY Alaric DeArment

GRAND RAPIDS, Mich. — In what could symbolize the so-called "patent cliff" that an executive from healthcare market research firm IMS Health spoke of at a recent trade show, a regional mass merchandise chain is taking what used to be the world’s top-selling drug and giving it away for free.

Meijer announced Tuesday that it would offer generic versions of Pfizer’s cholesterol drug Lipitor (atorvastatin calcium) for free at all of its 199 pharmacies, saying it would be the first retailer in the Midwest to offer such a program. The program is the fourth free-drug program offered by the retailer over the last six years.

"We’re pleased to announce that our customers will now be able to fill their generic cholesterol-lowering atorvastatin calcium prescriptions for free in all of our pharmacies," co-chairman Hank Meijer said. "In keeping with our commitment to provide low-cost solutions for the families we serve, the free cholesterol-lowering medication program is another way to help the customers who rely on our pharmacies."

Before it lost patent protection, in November 2011, Lipitor had sales exceeding $7 billion per year in the United States. Ranbaxy Labs was the first to launch a generic version when the drug’s patents expired, and Ranbaxy’s own market-exclusivity period expired in May of this year. At the National Association of Chain Drug Stores’ Pharmacy and Technology Conference last month, IMS VP industry relations Doug Long said during a presentation that "We’re in the teeth of the patent cliff," which refers to a period taking place over the next few years when a wave of expirations of several top-selling drugs’ patents will occur, eventually leaving many therapeutic indications such as cholesterol heavily commoditized and dominated by multiple generics.

"This initiative will have a huge impact because the cost of pharmaceuticals is frequently a barrier to getting appropriate treatment," West Michigan Heart cardiologist and Spectrum Health Meijer Heart Center Cardiac Catheterization Labs director David Wohns said. "The biggest way to reduce the risk of heart disease comes from treating cholesterol. To have that drug available for free has the ability to impact countless lives."


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Kroger pharmacies, The Little Clinic now offering flu shots

BY Antoinette Alexander

CINCINNATI — Kroger has announced that it is offering $25 flu shots at more than 1,900 Kroger pharmacy locations nationwide and at The Little Clinic locations inside select stores.

Flu shots are available for ages 2 years and older and high-dose flu shots are available for patients ages 65 years and older.

Certified pharmacists, The Little Clinic nurse practitioners or physician assistants administer all flu shots. Kroger pharmacies accept most insurance plans including Medicare.

The Centers for Disease Control and Prevention recommends an annual flu shot for all people ages 6 months and older. The 2012 seasonal flu vaccine has been developed to protect against three flu strains: H1N1 and two new strains, H3N2 and a B strain. 

Because human immune defenses become weaker with age, older adults are at higher risk of severe illness from the flu. This year, the Fluzone High-Dose flu shot is available as an option for those ages 65 years and older. The higher dose of antigen in the Fluzone High-Dose vaccine is intended to give older adults a better immune response after vaccination.

Kroger also is available to provide on-site flu clinics for workplaces and businesses.


Interested in this topic? Sign up for our weekly Collaborative Care e-newsletter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?