Old Spice, Butkus family team up to educate on dangers of steroid use
CHICAGO Procter & Gamble’s Old Spice brand is looking to battle steroid use through a grassroots education campaign created in partnership with sports legend Dick Butkus and his son, Matt.
The goal of the I Play Clean campaign is to secure as many pledges against steroid use as possible from students, coaches and parents across the nation.
I Play Clean and Old Spice have partnered to extend the educational campaign both online at www.IPlayClean.org and in about 71 percent of high schools nationwide to give teachers, coaches, parents and students information about the realities and dangers of steroid use.
To kick off the campaign, I Play Clean and Old Spice will host a rally at Chicago’s Soldier Field on Friday. Several professional athletes such as Cincinnati Bengals legend and Pro Football Hall of Fame member Anthony Munoz and Defensive Player of the Year and NFL Man of the Year Jason Taylor are expected to join the rally either in person or through video message.
The launch event is being following by a program rollout online now and in schools across the country beginning in the fall as students head back to school.
“We created this campaign after hearing a tragic story from a father of a Texas teen who lost his life to steroid abuse. It’s time that all athletes, former athletes, parents, coaches and fans unite to spread the word to high school teens that playing clean is the smart choice,” stated Hall of Fame linebacker Butkus. “Our partnership with Old Spice is crucial because it helps us to achieve the most important goal of our campaign, reaching students online, in classrooms and in locker rooms, and educating them about alternatives to high-risk steroids. Teaming up with Old Spice, we are working to create a positive campaign that mobilizes everyone to help teens make the better choice of training hard, eating well and playing with attitude.”
According to a survey commissioned by Old Spice, 84 percent of students say they have never received formal information about the dangers of steroids to their health and their chances of playing at the next level. The survey also found that 26 percent of students have heard about someone, either at their school or another high school, who has used steroids. That equates to about 4.5 million students nationwide.
Research has also found that as many as 500,000 high school students in the United States report to have used a performance-enhancing steroid.
Shoji Takahashi to head Shiseido’s U.S. subsidiary
NEW YORK Cosmetics company Shiseido, which originated in 1872 as a Western-style pharmacy along the Ginza in Japan, has appointed Shoji Takahashi as chairman and chief executive officer of Shiseido Americas Corp., the U.S. subsidiary of the company.
Takahashi succeeds Shuichi Tanaka, who has been with the company for 35 years most recently as chairman and chief executive of Shiseido International Corp. Tanaka will retire at the end of July.
Takahaski joined Shiseido in April 1981 after graduation from Tokyo’s Keio University. The early years of his career were devoted to manufacturing, technical, and research and development areas. He later extended his expertise via positions in Shiseido’s corporate planning, international planning and international product marketing departments. In April 2004, he was appointed general manager of the International Planning Department at the Tokyo headquarters. In January 2007, he was appointed general manager of the International Product Marketing Department. Then in April 2008, Takahashi was appointed a corporate officer for Shiseido Co.
His appointment to Shiseido Americas Corp. comes concurrent with a structural consolidation of the business operations of the U.S. subsidiary. In his new role, he will oversee the corporate division and four business divisions: Shiseido Cosmetics America, Beaute Prestige International USA, Nars Cosmetics and JV Fragrances and Skincare.
China sees growth of premium facial skin care market
PORT WASHINGTON, N.Y. China experienced a growth in sales of premium facial skin care products in 2007 as more women in China are willing to spend top dollar to look younger, according to the NDP Group, a market research company.
In China, sales of prestige premium products, those priced at about US$113 and above, grew from 28 percent of the dollar share in the first half of 2007 to 31 percent in the second half of the year.
There was also growth in super premium skin care products, those selling for about US$214. Super premium products made up 10 percent of all facial skin care sales in the first half of 2007 and grew to 15 percent by the second half of the year.
“The beauty industry in China is an emerging market and I expect to see continued growth in the coming year, with skin care products at the forefront,” stated Edward Wang, manager of China Beauty for The NPD Group. “We are seeing more advertisements in China both in magazines and on television for premium-priced anti-aging products. These ads play an important role in educating women about skincare usage in China.”
The NPD Group noted that the trends in China are comparable to what is happening in the United States, where premium facial skin care dollars were up 11 percent in 2007 compared with 2006, and have been up double-digits every year for the past five years. Dollar share from products priced $70 and above has more than doubled in the past five years, and in 2007 topped out at 34 percent sales of prestige skin care face products.
Meanwhile, super premium skin care products priced at $150 and above now make up 9 percent of the total prestige facial skin care market and have seen dollar sales grow 10-fold in five years. Comparing 2007 to 2006, dollars were up more than 30 percent to $186.1 million.
In France, sales in 2007 for the overall skin care market rose 3 percent compared with 2006 with an average price of U.S. $57.20. The premium facial skin care market, products at U.S. $108.50 and above, was up 12 percent in 2007 versus 2006, with sales of U.S. $225.4 million. Premium facial skin care products now account for nearly a quarter of the total skin care market.
The super premium anti-aging products, those priced at U.S. $232.50 and above, are growing as well. In 2007, super premium products made up one-sixth of the total anti-aging sales and rose 7 percent versus 2006, on top of a double-digit increase the year earlier.