CENTER STORE

Old Orchard adds to line of reduced-sugar beverages

BY Ryan Chavis

 

SPARTA, Mich. — Old Orchard Brands on Monday announced that it will expand its Healthy Balance line of juice drinks to include two new varieties. According to the brand, the new additions fall within the U.S. Dietary Guidelines Advisory Committee’s dietary recommendation for reduced daily sugar intake.
 
Healthy Balance Pineapple Orange and Healthy Balance Peach Mango contain five grams of sugar per 8-oz. serving and 20 calories. The beverages are sweetened with Splenda-brand no-calorie sweetener. 
 
"The new guidelines are clear — Americans are consuming far too much sugar," said health expert and Old Orchard consultant Amy Bragagnini, MS RD CSO. "A single 20-ounce bottle of sugary cola is going to put you over the recommended sugar intake by nearly 40%, so you have to make smarter choices. Healthy Balance has always been a great alternative because of its low sugar profile and the fact that a single serving provides 100% of the daily recommended value of Vitamin C."
 
Consumers can find the new flavors at select grocery stores beginning this month in 64-oz. bottles for a suggested retail price of $2.49 per bottle. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Ring Pop calls on fans to choose next flavor

BY Ryan Chavis

NEW YORK — Ring Pop from Bazooka Candy Brands earlier this week kicked off its fourth annual flavor “face-off” on Facebook, inviting fans to choose among Cherry Cola, Fruit Punch and Lemon Lime as the next flavor. Fans 13 years of age and older can place a vote for their favor by visiting the brand’s Facebook page
 
Ring Pop’s promotion runs for three weeks and will end on May 4. The winning flavor will make its debut on retail shelves this fall for a limited time. Previous fan-voted flavors include cherry limeade, strawberry lemonade and raspberry lemonade. 
 
“The Ring Pop crowdsource is one of our most exciting events of the year because it’s one of the rare opportunities that fans have to truly influence the final product they see on store shelves,” said Shannon Maher, brand manager for Ring Pop at Bazooka Candy Brands. “Over the years we’ve seen fans not only vote for their favorite flavors, but also share their thoughts about what makes a great flavor, and we’re looking forward to hearing all their fun ideas again this year.”
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Heinz plans to become ‘America’s favorite mustard’

BY Ryan Chavis

PITTSBURGH — Heinz on Thursday announced plans to launch a new, “better-tasting” yellow mustard at retailers across the country. To support the new product, the company plans to debut an advertising campaign, “Ketchup’s Got a New Mustard.” 
 
“Our Yellow Mustard launch is unprecedented for Heinz and for the mustard category,” said Eduardo Luz, president of Heinz North America. “Heinz is America’s Favorite Ketchup, and we’re aiming to become America’s favorite mustard, too. We want people to love their yellow mustard as much as they love our ketchup.”
 
Jessica Ryan, associate director of marketing for Heinz Brands, added that the campaign supporting the product is meant to change the way consumers think about yellow mustard.
 
“Our new campaign focuses on the idea that Heinz Ketchup has been with the wrong mustard for years, but finally found a mustard that lives up to its high standards of taste,” Ryan said. Both the commercial and digital videos can be viewed online.
 
Heinz Yellow Mustard is available in 8-, 14- and 20-oz upside-down squeeze bottles for a suggested retail price of $1.69.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?