Olay launches campaign featuring global brand ambassador Katie Holmes
NEW YORK — Olay unveiled on Wednesday its newest global advertising campaign, the first of a series starring Olay global brand ambassador, actress Katie Holmes.
The “Your Best Beautiful” campaign starring Holmes will roll out across multiple channels — including social and digital media, print, television and in-store displays — beginning in mid-October in North America and Europe and January in Asia.
In a recent survey, Olay found that a majority of women in the United States feel it is never okay to settle. Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful — in their lives and their skin care while featuring Regenerist and other Olay products.
“We’re thrilled to have Katie Holmes help us inspire women to realize their best beautiful in the new creative,” said Leigh Radford, VP global skin care and Olay franchise leader. “Katie — a confident, modern woman — represents Olay and the voice of women worldwide who never settle in skin care.”
Directed by American film director Bennett Miller ("Moneyball," "Capote" and the highly anticipated "Foxcatcher"), the advertising features Holmes’ personal reflections, calling upon women to embrace what makes them uniquely beautiful and live up to the woman they see in the mirror.