BEAUTY CARE

Olay introduces White Radiance Intensive Fairness Serum, Intensive Fairness Cream

BY Alaric DeArment

DUBAI, United Arab Emirates — Procter & Gamble’s Olay unit has introduced two new additions to its White Radiance collection of products, the company said.

The two products, Intensive Fairness Serum and Intensive Fairness Cream, use cellular-level technology and also contain a ultraviolet light blocker with an increased SPF 50 formula.

"Choosing a beauty range with the right ingredients is all-important to achieving the results that you desire most," beauty consultant and Olay spokeswoman Rima Soni said. "White Radiance from Olay contains key components that will give your skin the protection that it needs, but also allow your inner radiance to shine through. The concentrated ingredients in the new cream and serum work deep within the skin’s cellular level to ensure your skin is fair and glowing."

The products have Olay’s CelLucent Complex, as well as Sepiwhite and niacinamide, which the company says induce whitening from within, as well as hydrating textures to avoid dryness.

"The women of the Middle East need reliable products with proven results to protect their skin against the effects of the region’s harsh climate," Olay brand manager for the Arabian Peninsula Mubashara Khalid said. "Olay’s White Radiance collection offers a premium experience to enhance your skin’s inner glow."

 

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Kiss Products reveals new logo, packaging

BY Ryan Chavis

PORT WASHINGTON, N.Y. — Kiss Products, manufacturers and global distributors of nail products, introduced their new logo and packaging, further reinforcing the brand’s position as a leader in the industry, the company said. The refreshed brand image portrays a woman who is self-asertive, influential, innovative and trend-savvy.  

“It’s an exciting transformation for KISS, as 2014 will be our 25th year and the first time we’ve undertaken a corporate image and logo change. The founder and CEO took a personal interest in the logo update, and together senior management landed on the new upper-case look. We’ve had a terrific reception on the new logo from all of our retailer clients, and I look forward to getting feedback from our consumers.” Grace Tallon, SVP marketing, said.

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L’Oréal USA launches connected TV app

BY Alaric DeArment

NEW YORK — L’Oréal USA has introduced a new app for owners of a device that allows them to use tablet-like apps on television through an Internet connection.

The cosmetics maker announced the launch of OnBeauty, which it created under a partnership with Roku and Brightline. Roku created the app for users of connected TV, or CTV, and L’Oréal said OnBeauty would be the go-to beauty hub for CTV users. The app will feature a majority of L’Oréal USA’s brands.

"We are one of the first few brands in the U.S. — and certainly one of the first beauty brands — to build unique content and an exceptional experience for the CTV audience on this new platform," L’Oréal global CMO leader Marc Speichert said. "2014 will be another big year for us as we continue to focus on new and emerging platforms that are relevant to our audience."

According to eMarketer, 43% of U.S. households have CTV.

 

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