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Olay honored at 2014 Skin Cancer Foundation Gala

BY Antoinette Alexander

NEW YORK — Procter & Gamble’s Olay facial skin care brand was recognized Tuesday evening at the Skin Cancer Foundation Gala for its recent skin cancer education campaign.

Through the stories of skin cancer survivors, Olay educated women about daily sun protection by stressing the importance of wearing a facial moisturizer with a minimum SPF 15 every day. The message of the campaign has been seen more than two billion times.

"We are so grateful to the Skin Cancer Foundation for recognizing Olay with the Skin Sense Award," stated Lela Coffey, brand director, North America Olay at P&G. "Our mission is to empower women everywhere to never settle and to be their best beautiful. We recognize we have not only the opportunity, but responsibility to continue a dialogue around skin cancer prevention, which we will do through joint efforts with The Skin Cancer Foundation."

Hillary Fogelson, a four-time survivor, who served as the face of the campaign, shared her story and easy tips for daily protection.

The goal of the campaign, along with the brand's work with the Skin Cancer Foundation, is to reduce the incidence of skin cancer. In the United States, more than five million skin cancer cases are treated every year.

Olay embarked on this mission to affect change that hinged on not only educating women, but also providing them with the products to care for their skin. Olay did this by reinforcing the message that sunscreen should not be restricted to only the beach or pool – it must be applied daily.

Coffey and Fogelson were present at the event, along with Perry Robins, president and founder of the Skin Cancer Foundation, to present Olay with the Skin Sense Award.
 

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FDA to survey pharmacists on their experiences with changes in generic drug pill appearance

BY Michael Johnsen

SILVER SPRING, Md. — The Food and Drug Administration last week announced plans to survey pharmacists and patients about their experiences resulting from changes in generic drug pill appearance.
 
The agency expressed a concern that generic drugs that differ in appearance from the brand-name equivalent, or from one another, may lead to nonadherence. "Studies indicate that patients are more likely to stop taking their generic medications when they experience a change in their drugs' physical appearances, leading to harmful clinical and public health consequences, as well as increased healthcare costs from avoidable morbidity and mortality," the agency stated. 
 
"To provide additional information that may help guide regulatory policy or pharmacy business practices, we intend to conduct surveys of pharmacists and patients about their perceptions about and experiences with generic drug product pill appearance change. These surveys are intended to further our understanding of the relationship between changes in pill appearance and nonadherence to prescribed therapeutic regimens," the agency continued. "The surveys may enable us to investigate factors that may explain the association between changes in pill appearance and nonadherence, including which factors could be modified to improve the safe and effective use of generic drugs."
 
According to the agency, generic drugs make up approximately 85% of all human prescription drugs prescribed in the United States.
 
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Q&A: Family Dollar CMO discusses ‘Faces of Fabulous’

BY Antoinette Alexander

Jocelyn Wong, SVP and chief marketing officer for Family Dollar, talks with DSN about the “Faces of Fabulous” campaign and how the retailer is working to increase awareness of its African-American beauty brands. 
 
DSN: How did the idea for the “Family Dollar Fabulous” event come about and what is the goal?
 
Wong: This came about almost 12 months ago. For us it was a very simple business objective. We worked with [our] merchants and they said, ‘We really need to drive more awareness of the ethnic beauty care products that we have.’ We do very well in urban markets and [with] African-American customers and there was this feeling that they have to go to all of these specialty stores when we carry a lot of those products right at Family Dollar, and it would be great if they actually knew it. So, that was the original business objective. We pride ourselves in knowing our customers really well and this was not going to be something [where] we just wanted to leverage a circular to drive. … We know from this customer that she is extremely into social media. … For our customer, YouTube and all of these YouTube channels and vloggers — they are full-blown celebrities.
 
DSN: This marks the second annual “Family Dollar Fabulous” event. How has it evolved and changed this year?
 
Wong: The big change we did this year is not only in New York [last year’s event was held in Charlotte, N.C.] but now that one event we’ve [expanded] into a 12-month event for us. So, this is one of many things we are going to be doing to reach this customer over the next 12 months. … [Last year] was such a huge success that we said, “Let’s make it bigger and better, let’s partner with Ebony [magazine]; let’s make it a 12-month campaign; let’s unveil ‘just be…’” (Editor’s Note: Family Dollar unveiled the new “just be …” spring 2015 apparel collection during a fashion show at the event)
 
DSN: Tell us more about the campaign and what will take place over the next 12 months.
 
Wong: I think we are going to try and leverage a lot of the seasons. So, New Year’s is a time for a new look; spring is coming and you’ve got summer… So, we’re trying to leverage the seasons in a way that ties to what it means to be fabulous and how do you change that up and have different tips and ideas on how Family Dollar can help. … We have radio partnerships, social media, digital is a big component, emails. We are really, at Family Dollar, trying to do a much better job of 360-degree marketing.
 
DSN: Can you tell us more about Family Dollar’s African-American shopper?
 
Wong: We skew higher African-American, even within the dollar channel. … I think the real nuggets come when you understand her much more in-depth. I would like to say that this customer is extremely optimistic, very generous, has very strong participation in faith and family. … She does not define herself as low income or poor. … She is optimistic; name brands are important to her; quality is important to her but so is value. Looking good and expressing herself and feeling good are important to her. 
 
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