Olay honored at 2014 Skin Cancer Foundation Gala
NEW YORK — Procter & Gamble’s Olay facial skin care brand was recognized Tuesday evening at the Skin Cancer Foundation Gala for its recent skin cancer education campaign.
Through the stories of skin cancer survivors, Olay educated women about daily sun protection by stressing the importance of wearing a facial moisturizer with a minimum SPF 15 every day. The message of the campaign has been seen more than two billion times.
"We are so grateful to the Skin Cancer Foundation for recognizing Olay with the Skin Sense Award," stated Lela Coffey, brand director, North America Olay at P&G. "Our mission is to empower women everywhere to never settle and to be their best beautiful. We recognize we have not only the opportunity, but responsibility to continue a dialogue around skin cancer prevention, which we will do through joint efforts with The Skin Cancer Foundation."
Hillary Fogelson, a four-time survivor, who served as the face of the campaign, shared her story and easy tips for daily protection.
The goal of the campaign, along with the brand's work with the Skin Cancer Foundation, is to reduce the incidence of skin cancer. In the United States, more than five million skin cancer cases are treated every year.
Olay embarked on this mission to affect change that hinged on not only educating women, but also providing them with the products to care for their skin. Olay did this by reinforcing the message that sunscreen should not be restricted to only the beach or pool – it must be applied daily.
Coffey and Fogelson were present at the event, along with Perry Robins, president and founder of the Skin Cancer Foundation, to present Olay with the Skin Sense Award.