BEAUTY CARE

Oils continue to ‘dominate skin care innovation’

BY DSN STAFF

Once a small niche, beauty oils have been on the rise in recent years as more and more beauty brands have added this magic in a bottle to their arsenal of must-haves. And the trend continues.

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“Oils are expected to continue to dominate skin care innovation, not only as a format or ingredient, but also as an extra product to be added to one’s skin care regimen,” said Nicole Tyrimou, a Euromonitor International beauty and personal care analyst, in a recent Analyst Insight article.

Whether it is rose hip seed oil, argan oil, Moroccan oil, jojoba oil, olive oil or kukui oil, incorporating oils into the skin care regimen continues to be the buzz, and manufacturers continue to take note.

Earlier this year, Alberto VO5 introduced its first-ever dual purpose, after-shower product for hair and body: Shine, Glow and Go Beauty Oil.

What makes the oil unique, according to the manufacturer, is that it is free of mineral oils, which can clog pores and strip skin’s natural oils. VO5’s product consists of an all-natural, proprietary blend of argan, macadamia, sunflower, shea, grapeseed and coconut oils.

Meanwhile, the chia craze has extended beyond salads, soups and dressings and is now in skin care, as the oil extracted from chia seeds is said to have beauty benefits, too. Enter Maya Chia, a skin care line powered by chia oil to reduce dry skin and the appearance of fine lines.

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reVive Light Therapy launches at Walgreens, Rite Aid

BY Antoinette Alexander

DENVER — LED Technologies has teamed up with kathy ireland Worldwide to develop reVive Light Therapy. The products, launched at Walgreens.com and Rite Aid this spring, offer the latest technology in four key areas: anti-aging, uneven skin tone and hyperpigmentation, acne and skin healing.

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The FDA-approved products include:

  • Essential ($69) — This light-therapy treatment for wrinkles or acne features 24 medical-grade LED lights.
  • Clinical C 60 ($169) — This collection features interchangeable light treatment heads with 60 medical-grade LED lights. There are anti-aging, acne and pain relief treatment kits.
  • Professional Panel System ($349 to $399) — Ideal for face, neck, chest, hand and back treatments.

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At-home devices still growing

BY Antoinette Alexander

Fueled by such professional technologies as lasers and wearable mask devices, the at-home beauty devices market continues to heat up, increasing globally by nearly 14% in 2014, according to Kline & Co., a market research and management consulting firm.

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“With price points at two ends of the spectrum, from under $30 to over $500, new companies jumping on the beauty devices bandwagon and existing brands expanding their portfolio beyond cleansing and hair removal, this market has evolved into a very competitive place for manufacturers. With a wider range of prices and product choices, it has also become much more accessible to a larger consumer base,” said Karen Doskow, director at Kline’s Consumer Products Practice.

The trend is especially robust in prestige. According to global information company NPD Group, in the 12 months ended February 2015, prestige body and facial devices grew in both dollars and units. Specifically, laser/ light therapy device types are gaining popularity, with more than 90% growth in dollar sales and 30% in unit sales after two years of decline. Dollar sales of cleansing devices, which make up the lion’s share of the market, grew 12%, while units increased by 29%.

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