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Odwalla releases reduced-calorie juice drinks

BY Jenna Duncan

HALF MOON BAY, Calif. Odwalla natural juice maker has announced the addition of two new low-calorie flavors to its portfolio of juice drinks.

Odwalla Mojito Mambo and Pomegranate Strawberry flavor juice drinks sweetened with Truvia natural sweetener contain 50 calories each per 8-ounce serving, plus the daily requirement of vitamins C and E.

The juice beverages are sweetened with Truvia, a sweetener naturally-derived from the stevia plant, which has been under development for a few years by Cargill and Coca-Cola Co.

“In the Odwalla tradition, flavor comes first, and Odwalla Mojito Mambo and Odwalla Pomegranate Strawberry are delicious, refreshing juice drinks,” Chris Brandt, Odwalla VP of marketing said. “In addition, they offer 50 calories per 8-ounce. serving and excellent antioxidant power.”

Odwalla has said that its new Mojito Mambo and Pomegranate Strawberry juice drinks will be available in 15.2-ounce bottles at natural grocery, health and convenience stores at a suggested retail price of $3.29.

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Pilgrim’s Pride CEO and COO resign

BY Melissa Valliant

PITTSBURG, Texas Pilgrim’s Pride Corp., one of the largest chicken producers in the United States, announced Tuesday that its CEO and COO have stepped down due to the bankruptcy process that it started earlier this month when it filed for bankruptcy.

President and CEO Clint Rivers, as well as chief operating officer Robert Wright, have resigned. Don Jackson, formerly president of Foster Farms’ poultry division, will be filling the role of president and chief executive, following approval by the bankruptcy court. In the meantime, Lonnie Ken Pilgrim, the company’s board chairman, will be interim president.

The company plans to restructure its operations but will be operating as usual while it determines its next steps out of bankruptcy.

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Danone to discontinue sales, bottling of Arvie brand bottled water

BY Jenna Duncan

PARIS Groupe Danone has announced that it will no longer make or distribute its Arvie brand mineral water after a slump in bottled water sales.

Danone is slated to close the Arvie bottling plant in early 2009. Employees at the Arvie plant will be moved to operations at Danone’s Volvic plant.

Reports have stated that sales of Arvie bottled water dropped from 65 million bottles sold per year to roughly 8 million between the years of 2000 and 2008.

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