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Odwalla gets PlantBottle packaging

BY Allison Cerra

HALF MOON BAY, Calif. Odwalla is getting greener.

By March 2011, all of the brand’s single-serve bottles will tote PlantBottle packaging. The new Odwalla package, which will be 100% recyclable, will help to reduce dependence on nonrenewable resources, the company said.

 

“Plants do such a good job of making our juice, Odwalla hired them to help make our bottles,” said Alison Lewis, president at Odwalla. “Doing good things for the community and building a business with heart are core guiding principles of Odwalla’s vision. PlantBottle packaging is just the latest step in our continued commitment to the environment. … [It] can be recycled again and again in today’s recycling facilities. The redesigned plastic represents a significant step in our sustainability efforts and in protecting the planet."

 

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Progresso introduces Lemon Pepper Panko

BY Allison Cerra

MINNEAPOLIS Progresso is introducing a product that can give any dish effortless flavor.

The newest addition to the Progresso line of panko breadcrumbs now includes Lemon Pepper Panko, which adds crispiness and flavor to any meal without the fuss.

Progresso’s line of panko breadcrumbs are available at grocery stores nationwide for $2.49 per 8-oz.package.

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Dove introduces chocolate swirl line, updates large bar packaging

BY Allison Cerra

HACKETTSTOWN, N.J. Mars Chocolate North America is breathing new life into its Dove chocolate brand with new product innovations.

Dove is introducing two new sophisticated and delicious flavor combinations: raspberry and dark chocolate swirl, and white and milk chocolate swirl. Dove’s chocolate swirl line will be supported with a new marketing campaign, which includes print and TV advertisements, the company said.

Dove also has overhauled the packaging for its large bars that includes a redesigned mold and improved packaging and graphics. Dove large bars are available for $1.99 in such varieties as milk chocolate, dark chocolate, milk chocolate with almond, dark chocolate with almond and 71% cacao dark chocolate. The new raspberry and dark chocolate swirl and white and milk chocolate swirl varieties also will be available in the large bar size, as well as in lay-down bags for $4.49.

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