HEALTH

Oceans Omega launches Omega-3 fortified liquid health shots

BY Michael Johnsen

PARAMUS, N.J. — Oceans Omega on Wednesday announced the launch of Omega-3 fortified liquid health shots. Currently sold under the Omega Infusion brand, the 2-oz., single-serving and zero-calorie health shots contain 250 mg of omega-3s (EPA and DHA).  

They will be available in three flavors, including peach mango, raspberry lemon and pink grapefruit. 

Research shows that consumers are actively looking for Omega-3 fortified food and beverages, the company stated.

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HEALTH

Doctor recommendations influence cold-flu-allergy OTC purchase

BY Michael Johnsen

Product consideration at the shelf level remains a driving force behind purchase decisions. According to an online survey of more than 500 AccentHealth viewers conducted in August, 34% of respondents indicated that in-store browsing influences their OTC purchase. However, 40% of respondents indicated that OTCs purchased to treat cold, flu and allergy were the result of a doctor recommendation. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,500 patients anything at all, what would it be? Send your questions to reder@lf.com.

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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World Self-Medication Industry names president of Bayer HealthCare’s Global Consumer Care division chair-elect

BY Michael Johnsen

LEVERKUSEN, Germany — The board of directors of the World Self-Medication Industry on Wednesday named as its chair-elect Erica Mann, member of the Bayer HealthCare executive committee and president of Bayer HealthCare’s Global Consumer Care division. Mann will succeed current chair Zhenyu Guo, CEO, Dihon Pharmaceutical at the completion of his term in June 2014.

“I am honored to be appointed the incoming WSMI Chair, particularly at a time when consumer self-medication trends have never been stronger, and broadening of nonprescription medicine availability is now under consideration in many parts of the world," Mann said. "In this time of tightening public health budgets, self-medication can empower consumers to take a greater role in the management of their own health care while reducing unnecessary physician and hospital visits,” she added. “Given today’s evolving regulatory and commercial environments, there is a growing sense that our industry must strengthen its engagement in policy issues on a global level, taking a consumer-centric approach across countries and regions.”

Mann has been a member of the Bayer HealthCare executive committee and responsible for the Consumer Care division since mid-March 2011. She began her career in the pharmaceutical industry in 1982 at Eli Lilly & Company in South Africa as a medical representative. This was followed by positions in marketing at Johnson & Johnson and Lederle Laboratories. In 1992 she was appointed as head of the Lederle Pharmaceutical business in South Africa and in 1994, Mann transferred to Wyeth as managing director for South Africa and sub-equatorial Africa. She then held positions of increasing responsibility at the company through 2009. In 2003, she was appointed managing director of the Wyeth Australia and New Zealand affiliate, where she introduced a range of significant medicines and nutritionals. In April 2009 she assumed the role of SVP  for Wyeth’s Global Nutritional Business and in October 2009 she moved to the United States to join Pfizer upon its acquisition of Wyeth where she was most recently president and general manager for the nutrition division and a member of Pfizer’s senior management team.

In addition to currently serving as a WSMI board member, Mann has held executive positions in several industry organizations, including the South African Pharmaceutical Manufacturers’ Association and Medicines Australia, as well as the International Association of Infant Food Manufacturers.

The WSMI is a federation of around 50 member associations representing manufacturers and distributors of non-prescription medicines and other self-care products on all continents. WSMI aims to create and maintain an international environment intended to improve the opportunities for people to manage their own health through the responsible use of safe and effective self-medication products. 


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