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Ocean Spray teams up with the American Heart Association’s Go Red For Women

BY Allison Cerra

LAKEVILLE-MIDDLEBORO, Mass. Ocean Spray has announced its partnership with the American Heart Association’s Go Red For Women to promote women’s health.

Designed to help today’s busy women lead healthier lives, the simple 12-week Go Red BetterU program is free, convenient and geared toward providing guidance to transform the overall health of women through small, simple choices.

To help participants stay on track and motivated throughout the 12-week course, Ocean Spray will support the Go Red BetterMe Coaching Tool. This key component of the program can live on the desktop of a computer, blog or even an iGoogle personalized homepage to guide and motivate participants through such weekly courses as locating a support system, finding a healthy weight and learning how your family history can play a role in your health.

The online tool also provides daily diet and exercise reminders, shares interactive videos from other women enrolled in the program and allows participants to update their journals and share their stories with a friend. It also automatically awards participants virtual “Brag Badges,” gold ribbons placed on the tool next to the users’ pictures that signify the completion of certain levels.

“Ocean Spray is thrilled to support Go Red For Women and the Go Red BetterMe Coaching Tool,” said Larry Martin, VP marketing at Ocean Spray. “Meaningful, long-lasting changes don’t happen overnight, but the tool provides the resources program participants need to stay in the game.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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Tropicana launches ‘Get Your Fruit On!’ campaign

BY Allison Cerra

CHICAGO As 7-out-of-10 American adults are not getting enough fruit in their daily diets — despite the USDA Dietary Guidelines recommendation to consume four servings, or two cups, of fruit a day as part of an overall healthy diet — Tropicana is doing something to make fruit consumption easy for all.

To help narrow the fruit gap for kids in need, and encourage Americans to increase their fruit consumption, Tropicana Products is rallying people to “Get Your Fruit On!” with Tropicana Pure Premium orange juice starting in June: National Fruit and Vegetable Month.

“The goal of our ‘Get Your Fruit On!’ campaign is to help Americans, and especially kids, in need of good nutrition get on the right path to realizing the nutritional benefits of fruit and fruit juice,” said Andy Horrow, chief marketing officer for Tropicana. “Surprisingly, we’ve learned a majority of orange juice drinkers are unaware that 100% orange juice contributes to their daily fruit intake. A glass of Tropicana Pure Premium orange juice at breakfast is one great-tasting and convenient way to get a jump start on your fruit goals.”

To kick off this campaign, Tropicana is donating orange juice to the USDA’s Summer and School Food Service Program For Kids. A quarter million fruit servings of Tropicana Pure Premium 100% orange juice will be given to the USDA, starting with its national Summer Food Service Program for kids and continuing on with its School Breakfast Program.

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PepsiCo announces appointment of SVP finance and treasurer

BY Allison Cerra

PURCHASE, N.Y. PepsiCo announced that Tessa Hilado has joined the company as SVP finance and treasurer, reporting to CFO Richard Goodman. She replaces retired PepsiCo SVP and treasurer Lionel L. Nowell.

In this role, Hilado will have global operating responsibility for the treasury organization, including capital markets, cash management, international treasury, pensions, risk management and insurance, as well as the tax organization.

Most recently, Hilado has been VP and treasurer at Schering-Plough since May 2008, where she was responsible for strategic oversight and direction of the global treasury function, including cash management, domestic and international funding, capital planning, bank relations, pension funding and investments and risk management.

Hilado will be based at the company’s headquarters in Purchase, N.Y., and will begin her new position on July 8. 

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