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Obesity, weight-management drug deal made by Eisai, Arena

BY Alaric DeArment

SAN DIEGO Japanese drug maker Eisai will market a drug in the United States that was developed by Arena Pharmaceuticals for obesity and weight management, Arena said.

Under an agreement between the two companies, Arena will receive more than 30% of Eisai’s net sales and another $1.37 billion in other payments for the drug lorcaserin following the drug’s approval by the Food and Drug Administration. Arena will manufacture the drug at its factory in Switzerland and then sell it to Eisai, which will have exclusive rights to commercialize it in the United States.

“Through this agreement, we believe Eisai has an opportunity to bring a new option to market to address the significant and growing need for obesity treatments,” Eisai CEO Lonnel Coats said. “Additionally, by building on our expertise and success in the primary care and specialty areas, with strong synergy in our gastrointestinal franchise, this arrangement for the marketing of lorcaserin will enable Eisai to establish a strong presence in the United States for the medical management of obesity.”

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Pampers by Cynthia Rowley hitting Target shelves in July

BY Allison Cerra

CINCINNATI Pampers has teamed up with renowned fashion designer Cynthia Rowley to bring fashionable diapers to Target shoppers this summer.

Pampers by Cynthia Rowley will be available in 11 colorful styles — for boys and girls — beginning in mid July at Target stores and on Target.com. Pampers by Cynthia Rowley incorporate a beautiful look and feel — giving discerning parents high performance, value and choice of style. The diaper collection, which will be available in pastel designs, including madras, stripes and printed ruffles, is suited specifically to babies and toddlers and delivers the perfect blend of utility and aesthetics.

“Of course parents want the very best for their little ones,” said Jodi Allen, Procter & Gamble’s VP North America baby care. “We also know that sometimes it’s the little things — like how a baby is clothed — that can bring added joy to mom and dad. While performance always comes first, we know that design is also important to parents. We’re pleased to introduce the first diaper line that brings together the best of these two worlds.”

For more information about the new Pampers by Cynthia Rowley collection to be available at Target and Target.com, visit Pampers.com.

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Eisai, SuperGen release data for Dacogen trial

BY Alaric DeArment

DUBLIN, Calif. Japanese drug maker Eisai has released data on a late-stage clinical trial of a drug for leukemia, Eisai’s development partner said Wednesday.

SuperGen said that while the injectable drug Dacogen (decitabine) did not show statistically significant superiority in overall survival in elderly patients with acute myeloid leukemia compared over treatments given to patients in the control group, “a trend was evident.”

Based on findings, Eisai plans to submit a regulatory application to the Food and Drug Administration seeking approval for Dacogen as a treatment for elderly patients with AML. The drug already is approved to treat myelodysplastic syndromes.

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