Oberto rolls out revamped recipes, new packaging
SEATTLE — Oberto Beef Jerky and James Beard Award-winning chef Mark Miller have come together to revamp the company’s recipes for its best-selling flavors. The new recipes of Oberto’s original, teriyaki, peppered beef and spicy sweet jerky have hit stores this year.
The new recipes and the collaboration were a result of consumer testing to figure out what made the “perfect jerky,” and rounds of experiments in the kitchen and with consumers, the company said.
“We fully believe that our new recipes represent the best tasting jerky available. Taste is the number one attribute when it comes to distinguishing a snack brand,” Oberto CEO Tom Hernquist said. “We can’t wait for our current loyal customers and new customers alike to taste and experience the new Oberto difference.”
The new recipes are part of the company’s efforts to differentiate itself in the meat snacks space, which Nielsen ScanTrak estimates has annual sales of close to $3 billion. Additionally, Oberto has expanded its portfolio to include its new Oberto Trail Mix products that include nuts, fruit and chocolate.
As part of the new recipe launch, Oberto is unveiling new packaging across its full line, featuring larger sports-themed imagery to highlight its active lifestyle positioning, and packaging on the revamped products will feature a call-out about the new recipes, the company said.
Hotbox Roasters intros Nitro Cold Brew
LONGMONT, Colo. — Coffee company Hotbox Roasters is rolling out its new high-octane Nitro Cold Brew, a 12-oz. canned coffee drink with 420 mg of caffeine.
“Our Nitro Cold Brew is a dose of natural energy that's ready for anything," Hotbox Roasters’ green coffee buyer and wholesale director, Matt Herren, said. "It is a great complement to our whole bean roasts and collaborative coffee beers, and gives coffee fiends a way to experience Hotbox Roasters on the move. You can throw back a can or pour it aggressively into a glass — either way, you're bound to love the velvety smooth texture and naturally sweet flavor.”
The cold brew contains Arabica coffee beans roasted in Longmont, Colo. and brewed for 24 hours with filtered Rocky Mountain water, the company said. The company will be launching a three-month road trip in May to share product samples.
Hotbox Roasters’ Nitro Cold Brew is currently available at major retailers in Alabama, California, Colorado and North Carolina, and it will soon be available in Florida, Kansas and Missouri. Its retail partners include Whole Foods, Lucky’s Market and Alfalfa’s market, and will soon be in Kroger banner stores, the company said. One can retails for $3.69-$4.20.
Hershey’s Easter products hit shelves
HERSHEY, Pa. — Hershey on Tuesday announced its lineup of Easter season products that include its Reese’s and Cadbury brands. In addition to sping-inspired packaging, the company is rolling out some innovations in the candy aisle.
The company is launching Hershey’s Kisses Carrot Cake Candies, as well as Hershey’s Milk Chocolate Covered Marshmallow Eggs, which wrap marshmallow in its milk chocolate. In addition to its marshmallow eggs, the company is introducing several new Reese’s egg products, including White Peanut Butter Eggs in its king-size variety, Peanut Butter Crème Eggs in individual and five-packs and Reese’s Gold Eggs.
Also in the company’s egg-inspired lineup are the Cadbury Mini Crème Egg Assortment and Cadbury Chocolate Crunch and Crème Mini Eggs. And with baskets among consumers’ favorite parts of Easter — 60% in a recent survey said creating or receiving baskets was their favorite tradition — Hershey is rolling out basket-stuffers including the Hershey-Ets Patel Cane, Jolly Rancher Jelly Beans Cane and Reese’s Peanut Butter Bunny. It is also launching the Kisses Deluxe Easter Bunny Box, featuring hazelnut-filled Kisses Deluxe candies in a bunny-shaped box.
The Easter products are available at retailers nationwide with the Cadbury Chocolate Crunch and Crème Egg and Reese’s Gold Eggs available at Target and the Reese’s Peanut Butter Crème Egg and White Peanut Butter Eggs available at Walmart.
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