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Oberto revamps jerky packaging

BY Gisselle Gaitan

Oberto Beef Jerky has announced plans to switch up the manner in which its signature all-natural jerky product is displayed to consumers. The Seattle-based company will debut its products in clear 9-oz. sized clear bags, in order for consumers to see the product clearly and get a strong value with a larger size.

The brand’s three signature jerky flavors, Original, Teriyaki and Peppered will be launching in the new packaging this month.

“We are always striving to create the most innovative and best-tasting meat snacks for our loyal customers. We saw a white space for an all-natural, higher quality jerky in the larger, clear bag authentic style segment and decided to create this product to fill that space,” Tom Hernquist, Oberto’s president and CEO said. “Consumers want to know what they are buying, and we have made it easier for them with simple, natural ingredients and a transparent package.

New packaging strengthens the company’s focus on differentiating itself from the market of meat snacks category which has grown to more than $3 billion dollars in annual revenue, according to the Nielsen SnackTrack. This new launch comes on the heels of Oberto’s launch of a Pepperoni-flavored Jerky, which contains no artificial ingredients.

The new 9-oz. clear bags will be rapidly expanding to retail locations where Oberto products are currently sold. Further product information can be found on the company’s website.

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Crispin Cider brings Rosé offering to consumers

BY Gisselle Gaitan

Rosé fever just hit an all-time high. Crispin Cider, a company known for its vast portfolio of ciders created with fresh-pressed apples and pears, has launched a new Rosé option to consumers.

The Crispin Rosé, which is crafted with real rose petals, hibiscus, fresh-pressed juices and a dry finish. Also featured is a dusty rose color and the floral aroma of rosé wine.

“We have a big opportunity with Crispin Rosé with female drinkers. We’ve been listening to and following them for a while, so we’re excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide,” said Ashley Selman, vice president of brand marketing. “Rosé is a popular and ever-growing drink, and we’ve definitely seen our existing Crispin fans react positively to our new Rosé.”

The Chicago-based company, which is part of MillerCoors’ portfolio of products, has released the product in a six-pack of 12-oz. bottles, and in March will offer the launch on tap at select locations. Crispin Cider also is encouraging fans to share how they #RoséAllYear by using the hashtag on social media. Further product information can be found on the company’s website.

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Soylent, Big Geyser partner on New York distribution

BY Gisselle Gaitan

Soylent its expanding its retail distribution. The Los Angeles-based company, which specializes in producing healthy functional foods that are good for the body and planet, announced a long-term distribution agreement with Big Geyser — an independent non-alcoholic beverage distributor in the metro New York area.

“We can’t wait to bring Soylent to stores and offices across New York so the millions of busy, on-the-go New Yorkers who are skipping meals or making unhealthy food choices have a better alternative,” Soylent CEO Bryan Crowley said. “Jerry Reda and the entire Big Geyser team have already been invaluable collaborators, and I know they share our passion for providing complete, convenient meals that fuel people’s days.”

Soylent made its retail debut back in July 2017, in a group of 7-Eleven locations in the greater Los Angeles area. The company’s sales pace led to expansions in more than 1,000 locations across Los Angeles, the Bay Area, Austin, Seattle and Portland. Soylent also signed distribution partnerships with Broadline Distributing and Austin Provision for the Los Angeles and Austin areas.

“Soylent has done a fantastic job of building its eCommerce business, and we’re excited to help them achieve that same success with our retail partners in New York,” Big Geyser COO Jerry Reda said. “This truly innovative meal replacement line is a great addition to our portfolio of brands, and we all look forward to the success we’ll share together.”

Additional product information and store availability can be found on Soylent’s website.

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