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NYX Cosmetics develops ‘Jerseylicious’-inspired makeup palette

BY Antoinette Alexander

LOS ANGELES — Attention “Jerseylicious” fans! NYX Cosmetics has teamed up with the Style Network for a multiplatform sponsorship that includes the creation of a co-branded makeup palette inspired by the network’s series “Jerseylicious.”

The new Haute Jersey Leopard Couture gives “Jerseylicious” fans the chance to fashion their own signature smoky eye and sun-kissed faux tan glow. The partnership also includes exclusive short-form content to air on Style and online at NYXCosmetics.com. NYX will be integrated into a new episode of “Jerseylicious” premiering Sept.18 at 8 p.m. ET/PT on Style.

As part of the partnership, Style has created a custom-tailored interstitial that will begin airing in August offering tips for viewers on how the new NYX palette can have them looking like their favorite “Jerseylicious” stylist. Then on Sept. 18, the product will be featured on a new episode of the series with “Jerseylicious” stars Alexa, aka “The Glam Fairy,” and a bridal makeup artist in the tri-state area, helping makeup artist and friend Olivia create a variety of “how to” videos for NYX to post to their website.

Available in stores and online now, the new “Jerseylicious”-inspired product is co-branded with the show’s logo and tune-in information. Valued at $25, the makeup kit is draped with a leopard pattern in gold and black. It features 24 eye shadows in matte and shimmery hues, four bronzers, two micro Mega Shine lip glosses, two blushes and a double-sided mirror.

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Target.com to offer the new Spa Sonic at-home spa set

BY Antoinette Alexander

NEW YORK — Launching online at Target.com on Aug. 1 is the new Spa Sonic Skin Care System face and body polisher.

The seven-piece, at-home spa set works to deeply cleanse the entire face and body. Its dermal penetrating action is designed to promote rapid absorption of skin care products and leaves skin toned and smooth.


Spa Sonic Skin Care System face and body polisher is a waterproof device, priced at $65, and can be used in the shower, bath or sink. It operates with four attachments (all included) — a small brush for the face, a large brush for the body, pumice for rough areas and a facial sponge for microdermabrasion and reduction of fine lines.

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Save-A-Lot hits the road to promote grocer as a value destination

BY Michael Johnsen

ST. LOUIS — Save-A-Lot, the hard-discount, limited-assortment grocery chain owned by Supervalu, on Tuesday dispatched two "brand ambassadors" on the Save-A-Lot Fuel Your Family Road Trip. The "Road Scholars" will make pitstops at Save-A-Lot locations in 10 cities between Aug. 7 and Aug. 28 to help raise awareness that Save-A-Lot can be the go-to source for affordable, high-quality food.

“Road trips are a tradition for many families in the United States, and with the high cost of gas a concern for many consumers, we want to show how Save-A-Lot can help ‘fuel your family’ with fresh, quality food and simple meal ideas at savings of up to 40%, compared with traditional grocery stores,” stated Mark Kotcher, Save-A-Lot director of brand marketing and design. “And, with the start of the school year approaching, we also can help families fuel their kids for success in school with affordable options for breakfast and the school lunch box.”

The Save-A-Lot Fuel Your Family Road Scholars are Abby Tinberg and Bob Ringer, who will drive nearly 4,000 miles in August traveling to key Save-A-Lot markets in a 2011 Subaru Forester. Along the way, the Road Scholars will attend community events, visit Save-A-Lot stores, conduct random acts of kindness and share tips for easy road trip snacks, as well as affordable breakfast and lunch ideas. Tinberg and Ringer will share stories, photos and videos of their adventure along the way at Facebook.com/SaveALot.

The Road Scholars also will be making donations totaling $25,000 on behalf of the company to local Feeding America affiliates in road trip markets, helping these organizations with their hunger-relief efforts in their communities.

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