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NYT: Walmart marketing itself as primary care provider

BY Antoinette Alexander

BENTONVILLE, Ark. — With a handful of primary care locations already in operation, Walmart is reportedly making a more aggressive push into medical care by not only planning to open additional clinics but it is also marketing itself as a primary care provider, the New York Times has reported.

Walmart currently has five primary care clinics in South Carolina and Texas, and is opening a sixth location on Friday in Palestine, Texas. Another six locations are slated to open by year-end, the New York Times reported.

With a broader range of services, like chronic disease management, compared with the acute care clinics leased by hospital operators at Walmart stores around the country, the retailer is putting the clinics in more rural areas where physicians can be scarce and where medical care can be quite expensive, according to the New York Times article.

To open the clinics, which are run by nurse practitioners and medical assistants, Walmart has partnered with QuadMed. Each clinic has a supervisory physician who oversees compliance and prescriptions at one or two clinics, the New York Times stated, but the physician does not actually treat patients.
 

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Diplomat president elected to board of the American Foundation of Pharmaceutical Education

BY Michael Johnsen

FLINT, Mich. — Diplomat on Thursday announced that its president, Gary Kadlec, has been elected to the board of directors for the American Foundation of Pharmaceutical Education. Kadlec will serve a three-year term as a board member. 
 
Kadlec is a third-generation pharmacist and is involved with many pharmacy organizations in addition to his work with Diplomat. He is the former president of both the Michigan Pharmacists Association and the American Pharmacists Association. He also has received numerous awards, including the Michigan Pharmacists Association Pharmacist of the Year and the American Pharmacists Association Hugo H. Schaefer Award. 
 
In his current position with Diplomat, Kadlec supports and drives operations, clinical services, information technology, managed care, marketing, new business development and sales. Prior to joining Diplomat's executive team in 2012, Kadlec served as COO, then president and CEO of excellRx, an Omnicare company based in Philadelphia. Kadlec also serves on the board of directors for the Pink Fund, a nonprofit organization that provides breast cancer patients in active treatment with 90 days of financial assistance to cover non-medical expenses.
 
The AFPE was founded in 1942 to advance and support pharmaceutical education in the United States and is the oldest and largest pharmacy foundation. The AFPE provides fellowships, scholarships and grants to assist in furthering the education of students in the pharmaceutical sciences. 
 
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Prestige Brands employing social media and digital marketing to enhance branding efforts

BY Michael Johnsen

TARRYTOWN, N.Y. — Prestige Brands' Matthew Mannelly, CEO, president and director, on Thursday outlined a number of ways that Prestige is utilizing social media to enhance its brand offering. 
 
For example, the three latest flavors launched across the Luden's franchise were all crowdsourced. "We're really excited about the new flavors that we're introducing," Mannelly said. The new flavors for today's generation include new watermelon, blue raspberry and sugar-free black cherry. "This is an interesting example of how we [used social media to come] about those flavors," he said. "We utilized crowdsourcing in terms of feedback from consumers to get their thoughts on what should be the best new flavors, and that helped us in deciding to launch those three flavors."
 
Looking forward, Prestige plans to employ new real-time mobile marketing technology that will push out offers to consumers in proximity of a retail pharmacy outlet at the time a cold is going viral, literally. "Some of the things that we're looking at is, your smartphone eventually is going to be able to proactively tell you that there's a red alert in terms of FAN flu says that cough-cold incidences are up X% in your region of the country," Mannelly said. "It's also going to be able to tell you we know you have two kids younger than 5 as a result of your Facebook page. And therefore, since we know you're by a CVS or a Walgreens or a Walmart, here's a coupon to go in to that store to buy some product to help you in terms of fighting the cough-cold season. That type of marketing is not too far off. Those are some of the things that we're looking at, and it's actually very exciting in terms of where it's going with digital marketing."
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