NYT: More YouTube videos to get shopping links
The New York Times is reporting YouTube is planning new ads that will allow users to purchase a product featured in a video by clicking it, which takes them to a retailer’s website. “Over the course of the year, we’ve been working hard to make videos more interactive, shortening the distance between the time a viewer sees an ad and their actual purchase,” YouTube said. (New York Times)
Where do CPG, retail companies fall short?
NEW YORK — New rankings from the Great Places to Work Institute suggests the retail and consumer packaged goods are not good industries for women.
The only retailers to make the institute’s top 100 list of best places for women to work were Build A Bear Workshop (10), The Container Store (27), Wegman’s (54) and L.L. Bean (84). The CPG industry fared even worse with not a single company included in the top 100.
It is worth noting that only those companies who submit an application, agree to various process and pay fees to the Great Places to Work Institute are eligible for inclusion on the annual ranking.
Publix Makes $4M pledge to Habitat for Humanity
LAKELAND, Fla. — After a new donation pledge from Publix Super Markets Charities (PSMC), Habitat for Humanity affiliates in the southeastern U.S. will be able to build 40 new houses in 2016. The $4 million donation, announced Monday, will go to more than 80 different Habitat for Humanity affiliates in Ala., Fla., Ga., N.C., S.C. and Tenn.
“Every family deserves an opportunity to have a roof over their heads and food on their table,” PSMC president Carol Jenkins Barnett said. “My father established our foundation in 1966 with a strong desire to see our communities thrive. Forty-nine years later, we are continuing his legacy. As we honor my father’s memory and celebrate what would have been his 108th birthday today, we are delighted to continue our 26-year partnership with Habitat for Humanity by giving $4 million to Habitat affiliates across Publix’s footprint.”
In addition to the $4 million pledge, Publix will donate groceries for the homes sponsored by the donation, and Publix associates will invest in Habitat for Humanity for their 2016 Publix Serves community impact campaign.
“Our associates serve our customers with stellar customer service, and serve their communities generously by giving of their time and talents to support many nonprofit organizations,” Public media and community relations director Maria Brous said. “Our associates are always there to give of themselves when our communities are in need. Giving back is what we do. It is our culture of service.”
The $4 million donation is the largest amount given by PSMC in a year since it began supporting Habitat for Humanity in 1989.