BEAUTY CARE

N.Y.C. New York Color unveils new products for 2014

BY Antoinette Alexander

NEW YORK  — N.Y.C. New York Color, a Coty brand, has developed an array of new products for eyes and lips that will be hitting retail shelves in March.

In line with the bold lip trend and furthering its appeal among ethnic shoppers, N.Y.C. has developed new lip products that come in bright, vibrant shades like Canal St. Coral, Rapture Red and Fulton St. Fuchsia.

Beauty mavens looking to enhance their pout can select from the new Expert Last Lip Color collection or City Proof Twistable Intense Lip Color collection.

The Expert Last Lip Color collection is a conditioning lipstick that offers high-impact color and promises to stay on for up to six hours. It is packaged in a color-matched component to help shoppers find their favorite shade and is priced at $1.99 each.

The City Proof Twistable Intense Lip Color is long-wearing lip color in a twistable chubby stick. It comes in 12 highly pigmented shades and perfectly outlines lips without bleeding or feathering. It is priced at $2.99 each.

For eyes, there’s the new Big Bold Volume by the Lash mascara, the new City Proof Buildable mascara and Show Time Velvet eyeliner pencils.

The new Big Bold Volume by the Lash mascara is the fourth product in the brand’s Bold franchise, and this new formula promises to make lashes up to 12 times fuller and thicker. It is priced at $4.99 each.

Further expanding the City Proof line is the new City Proof Buildable mascara, which gives you endless options in one tube. It is the ultimate buildable mascara for a customizable look from natural to dramatic. It is priced at $3.49 each.

Offering a new twist on the black eyeliner pencil is Show Time. These dark, highly pigmented pencil eyeliners come in Black Velvet, Black Brown and Black Wine. The eyeliner is easy to blend and versatile and comes in the pencil form for ultimate control. It is priced at $1.99 each.

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Walgreens, Wet ‘n Wild and pop star Fergie present donation to amfAR

BY Antoinette Alexander

LOS ANGELES — Value beauty brand Wet ‘n Wild and its global beauty ambassador, eight-time Grammy award-winning artist, Fergie, had a big reason to celebrate on Dec. 5th. Together with Walgreens, they made a $50,000 donation to amfAR, the American foundation for AIDS research, amidst a plethora of celebrity and industry attendees at an exclusive party held at Tao Downtown in the New York City Meatpacking District.
 
The event marked the pop star’s first public appearance since welcoming her first child, Axl Jack Duhamel, this past August.

A longtime supporter of amfAR, Fergie and Wet ‘n Wild collaborated this year in curating her Perfect Pout Lip Color in V.I.Pink for the cause. As part of her Fergie CenterStage collection sold exclusively at Walgreens, the three parties pledged to donate 50 cents from each sale of her lipstick to amfAR. At the bash they presented the foundation with a check totaling more than $50,000.

“Walgreens has enjoyed collaborating with Wet ‘n Wild and was thrilled to participate in this initiative to help support the amfAR organization,” stated Shannon Curtin, group VP beauty and personal care at Walgreens. “This collaboration reflected our efforts to build awareness and raise funding to continue research, and help people get, stay and live well.”

Fergie and Wet ‘n Wild have been partners since announcing her as the global beauty ambassador in March 2012, and the charitable initiative kicked off with Fergie’s appearance on Good Morning America in March earlier this year. Fergie was then honored at the third annual amfAR Inspiration Gala in Brazil in April, during which she received the amfAR Piaget Award of Inspiration.

 

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Kline: Global natural personal care market remains strong

BY Antoinette Alexander

PARSIPPANY, N.J. — The natural personal care market continues to see strong growth, posting healthy double-digit gains globally with Brazil and China taking the lead as the fastest-growing natural personal care markets, according to consulting and research firm Kline & Co.

The natural personal care market posted a 10.6% increase globally to reach $29.5 billion at the manufacturers’ level in 2013. Brazil and China are the fastest-growing natural personal care markets, with sales in China increasing nearly 24% in 2013 and slowly challenging the United States’ global market share, according to Kline’s recently published Natural Personal Care: Global Market Brief.

Growth within mature markets — driven by the large number of brands present in the regions competing on products, price, and product efficacy — remains impressive as exemplified by a 7% increase in the United States and 6% in Europe.

“Within the flourishing Chinese market, while both domestic and foreign brands are enjoying growth, domestic ones still claim an estimated 80%-plus share of the market. Notably, of these local players, those offering mostly TCM (traditional Chinese medicine) products account for approximately less than two-thirds of the Chinese natural personal care market. However, international natural brands are becoming more accepted by Chinese consumers, as they are considered to be of a higher quality,” said Zachary Ferrara, project lead for Kline in China.

In the last five years, several global brands have entered the Chinese natural beauty market, including Jurlique (2009), Kiehl’s (2009) and Origins (2010).

The strength of the Brazilian market is being driven by leading marketers Natura and O Boticário, which collectively claim an estimated 85% total market share, according to Kline. The Brazilian market is well developed with regard to sourcing of organic and natural ingredients, but companies still have a high concentration of synthetics in their formulations.

The natural beauty market across the globe is extremely fragmented, with only six companies enjoying a share of 3% or more, Kline noted. The leading brands differ regionally, with Aveeno and Bare Escentuals leading in the United States, L’Occitane and Saishunkan in Japan, Chando and Inoherb in China and Yves Rocher and Oriflame in Europe.

The channel mix also varies significantly between regions. In Europe, pharmacies dominate the scene while mass outlets post the highest growth. Direct sales lead in Brazil, and health and natural food stores rank first in the United States.

Due to high manufacturing costs and limitations of natural preservatives, natural-inspired products are preferred by many manufacturers, and they dominate the market. However, encouraged by growing consumer awareness and improved technology, several companies are seeking to reformulate their existing product lines to remove synthetic ingredients. With no strict government-mandated directives and standards, various certifying agencies are taking initiatives to regulate the market, but the challenge is to scan for its naturalness, according to Kline. In addition, only a few marketers take the initiative to approach the certifying agencies to get their products certified.


Experiencing double-digit growth since 2008, the natural personal care market has seen a compound annual growth rate of 11.3% over the last five years and is projected to post an increase of 9.2% to reach $46 billion in 2018.

“Although growth numbers have settled, many factors — including a focus on new natural ingredients, the opening of new channels of distribution and consumer movement demanding greater transparency in labeling — are stimulating the industry. Moreover, marketers are offering products specifically designed for such specific demographic groups as men and babies, thereby opening up greater opportunities,” said Carrie Mellage, VP of Kline’s Consumer Products practice.

 

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