BEAUTY CARE

NYC New York Color unveils 2011 product offerings

BY Antoinette Alexander

NEW YORK NYC New York Color, a Coty brand, is gearing up for spring 2011 with the launch of several new products for eyes, lips and face.

 

NYC New York Color has revamped its line of mascaras and developed specific formulas and brushes to lift, lengthen, volumize or curl lashes. New products include:

  • Sky Rise lengthening mascara ($1.99) with Lift and Stretch technology;

  • City Curls curling mascara ($2.99) with new Curl Xpress technology;

  • Show Time volumizing mascara ($3.99) with Volume Matrix technology;

  • Show Time volumizing waterproof mascara ($3.99) with a flexible polymer system;

  • High Definition separating mascara ($4.99) with Precision Lash technology; and

  • High Definition volumizing mascara ($4.99) with Dual Response technology.

 

To create smoldering, smokey eyes, the brand has developed new Individual Eyes Custom Compact-Smokey Eyes. The all-in-one compact includes a primer, illuminator, four pressed shadows and a double-ended applicator. Each compact is designed to complement eye color, and the shades include smokey browns, smokey blues and smokey greens. The price is $4.99 each.

For long-lasting lipwear, there’s the new Smooch Proof 16HR lip stain ($4.99). The lightweight, transfer-proof stain is available in 10 stay-put shades.

Also for lips, there’s the new liquid lipshine ($2.49). The vitamin-infused lip gloss leaves lips soft and moisturized with up to 20% increased hydration. Liquid lipshine is available in 10 high-shine shades.

For face, there’s the new Skin Matching foundation ($3.99) with shade-adjusting technology, smooth skin liquid concealer ($3.99) to cover under-eye circles and a relaunch of Smooth Skin liquid foundation ($2.99) for ultra-lightweight, blendable coverage.

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CoverGirl to debut NatureLuxe in January

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s CoverGirl is launching in January its new NatureLuxe makeup collection, which includes NatureLuxe silk foundation and NatureLuxe gloss balm.

The NatureLuxe silk foundation contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter alternative to a heavier-feeling emollient. The formula is oil-free and paraben-free and contains SPF 10.

The foundation is available in 14 different shades, each with a suggested retail price of $11.99.

The new gloss balm, which has SPF 15, exchanges select heavier emollients for natural mango, shea and other butters for a lighter feel.

The gloss is available in 16 different shades. The suggested retail price is $6.49 each.

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Energizer clears antitrust hurdle for American Safety Razor

BY Antoinette Alexander

ST. LOUIS Energizer Holdings has obtained U.S. antitrust clearance for the acquisition of American Safety Razor.

The waiting period for the antitrust review under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired. Clearance from regulatory authorities in Germany and Taiwan now must be satisfied before closing.

Energizer stated that it will continue to seek clearance from those authorities in advance of the Nov. 23 deadline in the Asset Purchase Agreement between Energizer and ASR.

As previously reported by Drug Store News, Energizer announced in early October that it was the winning bidder for ASR in bankruptcy court proceedings. Energizer has signed an agreement with ASR to purchase substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

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