BEAUTY CARE

NYC New York Color unveils 2011 product offerings

BY Antoinette Alexander

NEW YORK NYC New York Color, a Coty brand, is gearing up for spring 2011 with the launch of several new products for eyes, lips and face.

 

NYC New York Color has revamped its line of mascaras and developed specific formulas and brushes to lift, lengthen, volumize or curl lashes. New products include:

  • Sky Rise lengthening mascara ($1.99) with Lift and Stretch technology;

  • City Curls curling mascara ($2.99) with new Curl Xpress technology;

  • Show Time volumizing mascara ($3.99) with Volume Matrix technology;

  • Show Time volumizing waterproof mascara ($3.99) with a flexible polymer system;

  • High Definition separating mascara ($4.99) with Precision Lash technology; and

  • High Definition volumizing mascara ($4.99) with Dual Response technology.

 

To create smoldering, smokey eyes, the brand has developed new Individual Eyes Custom Compact-Smokey Eyes. The all-in-one compact includes a primer, illuminator, four pressed shadows and a double-ended applicator. Each compact is designed to complement eye color, and the shades include smokey browns, smokey blues and smokey greens. The price is $4.99 each.

For long-lasting lipwear, there’s the new Smooch Proof 16HR lip stain ($4.99). The lightweight, transfer-proof stain is available in 10 stay-put shades.

Also for lips, there’s the new liquid lipshine ($2.49). The vitamin-infused lip gloss leaves lips soft and moisturized with up to 20% increased hydration. Liquid lipshine is available in 10 high-shine shades.

For face, there’s the new Skin Matching foundation ($3.99) with shade-adjusting technology, smooth skin liquid concealer ($3.99) to cover under-eye circles and a relaunch of Smooth Skin liquid foundation ($2.99) for ultra-lightweight, blendable coverage.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

CoverGirl to debut NatureLuxe in January

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s CoverGirl is launching in January its new NatureLuxe makeup collection, which includes NatureLuxe silk foundation and NatureLuxe gloss balm.

The NatureLuxe silk foundation contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter alternative to a heavier-feeling emollient. The formula is oil-free and paraben-free and contains SPF 10.

The foundation is available in 14 different shades, each with a suggested retail price of $11.99.

The new gloss balm, which has SPF 15, exchanges select heavier emollients for natural mango, shea and other butters for a lighter feel.

The gloss is available in 16 different shades. The suggested retail price is $6.49 each.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

European Commission OKs sale of Sara Lee beauty, detergent businesses to Unilever

BY Antoinette Alexander

DOWNERS GROVE, Ill. — The European Commission has approved the sale of Sara Lee’s global body care and European detergent businesses to Unilever, provided that Unilever divest the Sanex brand of bath and body products in the European market after it acquires the business from Sara Lee.

The global body care and European detergent businesses encompass such brands as Sanex, Radox and Duschdas. The transaction was originally announced in September.

In light of this requirement, the parties will make certain amendments to the share purchase agreement, including an adjustment in the purchase price from Euro 1.275 billion ($1.721 billion) to Euro 1.210 billion ($1.633 billion). The deal is expected to close in December.

Marcel Smits, interim CEO of Sara Lee, noted that the change in proceeds will have no effect on its capital plans, and it will continue with its plan to repurchase $2.5 billion to $3 billion of shares by the end of fiscal 2012.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?