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N.Y.C. New York Color names Demi Lovato global brand ambassador

BY Antoinette Alexander

NEW YORK — Coty announced on Friday that recording artist and actress Demi Lovato is joining N.Y.C. New York Color as its first-ever global brand ambassador.

She will be featured in global marketing and social media campaigns to support N.Y.C. New York Color cosmetics and nail enamel lines. Lovato, who just kicked off her World Tour, will appear in her first N.Y.C. New York Color advertising campaign at the start of 2015.

"We are thrilled to welcome the talented Demi Lovato into the N.Y.C. New York Color family," said Johanna Businelli, chief marketing officer, color cosmetics, Coty Inc. "Demi's youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence also will help us to further engage with a new generation and Demi's fans.  Demi's accessibility and willingness to play with color and fashion trends embodies the spirit of N.Y.C. New York Color."

Lovato will represent the full range of N.Y.C. New York Color products, including eye shadow, mascara, lip color, face powders and nail polish. As the face of N.Y.C. New York Color, Lovato will be featured in global multimedia campaigns, including print, digital, in-store and social media platforms. Exclusive behind-the-scenes content from Lovato's campaigns will be available on NewYorkColor.com and N.Y.C. New York Color's social media channels.

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Not Your Mother’s hair care expands to Fred Meyer

BY Antoinette Alexander

TAMPA, Fla. — Not Your Mother’s hair care is hitting Fred Meyer shelves this fall, the company has announced.

Not Your Mother’s Clean Freak Refreshing Dry Shampoo, Beach Babe Texturizing Sea Salt Spray, She’s A Tease Volumizing Hairspray, Kinky Moves Curl Defining Hair Cream and Plump For Joy Thickening Hair Lifter now will be available at Fred Meyer.   

“Not Your Mother’s hair care offers retailers a creative brand that have seen a lot of positive sales, especially with the millennial generation. The brand’s loyal fans look for quality at an affordable price point, innovation and maybe most of all, products she can relate to,” said Bethany Pagliarulo, owner of Not Your Mother’s hair care.  “We are excited to welcome Fred Meyer as a retail partner and we feel confident their shoppers will love our products and the quality and value they offer.”

Fred Meyer is owned by Kroger, a retailer that started selling Not Your Mother’s products earlier this year.  

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More than 8k business meetings held at 2014 General Merchandise Marketing Conference

BY Antoinette Alexander

COLORADO SPRINGS, Colo. — Members of the Global Market Development Center attended more than 8,000 scheduled meetings in the span of five days at the 2014 General Merchandise Marketing Conference held in San Antonio from Sept. 5 to 9, GMDC has announced.

With more educational resources than ever, and a refreshed data set of the GMDC/Nielsen GM Hierarchy, this conference gave retailers, suppliers and service companies the ability to incorporate exclusive insights into their meetings about the GM industry and its categories. GMDC’s supplier- and buyer-led meetings also were accompanied by numerous receptions, networking events and educational sessions to maximize business building opportunities.

On Sept. 8, Kristin Gorski, new business development at Nielsen, hosted “Winning in GM: GM Hierarchy Workshop,” that shared a working perspective of GMDC/Nielsen GM Hierarchy data usage. Attendees learned how companies of different sizes can integrate GM sales data into their meetings to drive sales by using a common ground of discussion with key buyers regarding category performance. The supplier panel consisted of Scott Bradshaw, SVP, sales at Bradshaw International and Michelle King, director of sales and energy efficiency programs at Earthtronics, who both shared how the GM Hierarchy has been instrumental in guiding their meetings.

“The GMDC/Nielsen data set will give you the confidence you need as you move forward with your customer meetings. Before you head into meetings, you have the ability to know ahead of time one or two key things that you can take with you and share with your customer that will help drive their business forward,” stated Bradshaw.

Mark Mechelse, director of insights, research and communications at GMDC, elaborated on what the data currently offers GMDC members and how it will reinforce and build the GM industry.  

“GMDC is all about connectivity. We bring the right people to the table and create that right marriage for business. Now with a common language that we’re helping associate with our members through data, it’s making these meeting more productive. Our suppliers can approach retailers and have an educated discussion and build a more compelling message,” Mechelse said.

Conference attendees were provided with the “GMDC/Nielsen GM Hierarchy: Retailer/Wholesaler Usage & Application Report,” which summarizes how the GM Hierarchy can impact business, become a benchmark for product sales and open windows of opportunity for suppliers with retailers and wholesalers.

Additional highlights from the five-day conference include:

  • The latest technology was provided for retailers to scan products in the GM14 Showcase room, with 1131 “live” scans recorded and delivered instantly to suppliers based on buyer interest. Additional on-site meetings were scheduled as a result;
  • 161 companies participated in the showcase, bringing their most innovative, latest development of GM products. Of those companies, 44 were new this year; and
  • 17 of the 18 mega-categories listed in the GMDC/Nielsen GM Hierarchy were represented inside the showcase.

The next GM Marketing Conference will be held May 29 to June 2, 2015 at the Orlando World Center Marriott in Orlando, Fla. 

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