BEAUTY CARE

N.Y.C. New York Color launches Pink Persuasion

BY Antoinette Alexander

NEW YORK Cosmetics brand N.Y.C. New York Color, which is now part of Coty Inc., is rolling out for spring its new limited edition Pink Persuasion collection.

From rosy cheeks to petal lips, Pink Persuasion will offer beauty mavens this season’s must-have hues. 

For eyes there is the City Duet Eye Shadow in Pink Wink and Pinky Swear shades. These coordinated pairs of pigment-rich eye shadows retail for $2.99.  

For lips there’s Smooch Proof Long Lasting Lip Color in Pink Punch and Pink Persuasion shades. It is a double punch of conditioning color and glimmering gloss. The price is $4.99. For instant shine with a hint of color there is also the new Kiss Gloss in two shades: Posh Pink and Pink Flamingo. The price is $2.99. 

For face there is the new Color Wheel Mosaic Blush Powder, a four multi-color swirl of blush pressed into one pan. It is available in Pink Berry and Pretty in Pink shades. The price is $4.99. 

The collection also includes In a New York Minute! Fast Dry Nail Enamel for $1.99. This quick-dry nail enamel has high-impact shine and is available in Pink Poodle and Pink Quartz shades.

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Roche to serve as SVP, global sales and marketing for University Medical Pharmaceuticals

BY Antoinette Alexander

IRVINE, Calif. University Medical Pharmaceuticals, a manufacturer of skin and beauty care products, has tapped former Maybelline-Garnier executive Tom Roche to serve as its new SVP of global sales and marketing.

In his new role, Roche will oversee the company’s worldwide sales and marketing programs, reporting to Raymond Francis, president and CEO. Roche is currently focused on the trade and consumer introduction of extensions to the company’s WrinkleFree line, which focuses on non-surgical wrinkle and fine line reduction as well as skin hydration.

Prior to joining University Medical Pharmaceuticals, Roche was VP of field sales for L’Oreal USA’s Maybelline-Garnier division. He helped build the Nutritioniste brand into a $100 million-plus line for the company. He has also held executive positions with Pfizer/Warner-Lambert managing oral care and consumer health care product lines, and Schwarzkopf & Dep, a division of Henkel Corp., where he opened up new international markets and retail channels for the company’s hair styling products.

University Medical Pharmaceuticals sells its skin and beauty care products at more than 40,000 mass-market retail locations throughout the United States. A cornerstone of Roche’s skin care offerings include the AcneFree line of products.

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Johnson & Johnson’s Aveeno introduces hair care line

BY Antoinette Alexander

New York Johnson & Johnson’s Aveeno skin care brand is entering the hair care market with the launch of its new Aveeno Nourish+ Hair Care Collection.

The collection, which will hit retail shelves in April, features Aveeno’s Nourishing Wheat Complex, a blend of wheat germ oil and wheat protein, to target and repair the most damaged areas of the hair follicle, leaving hair restored, replenished and revitalized.Wheat Protein can be found in many hair care products but, according to the company, Aveeno’s complex uses one large, non-hydrolyzed protein polymer, which is not soluble in water. This allows for a targeted, more substantive deposition of the wheat protein.The Aveeno Nourish+ Shampoos and Conditioners are designed to moisturize hair without the added build-up so, according to the company, as long as hair is washed with the Aveeno Nourish+ Shampoos, a separate clarifying shampoo is not needed. The shampoo and conditioners are gentle enough for color-treated hair.Products in the collection include:€ Nourish+ Moisture Shampoo and Conditioner€ Nourish+ Revitalize Shampoo and Conditioner€ Nourish+ Volumize Shampoo and Conditioner€ Nourish+ Soothe Shampoo€ Nourish+ Condition Leave-In TreatmentThe products are priced at $6.49 each. 

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