BEAUTY CARE

NXT introduces illuminating men’s skin care line

BY Antoinette Alexander

BOSTON NXT, which is part of the Clio group of brands and products, is rolling out in April a new men’s skin care line that is bound to light up the category.

The new formulas, which will officially launch as a shave-prep regimen in April, are packaged in sleek bottles that use patent-pending lighting technology to illuminate periodically on the retail shelf or in the consumers’ bathroom for up to one year.

The line will include a light face wash, light (low foam) shave gel, light post shave and light moisturizer. In June, the line will expand to include body wash, deodorant, antiperspirant and body spray, all of which will be “light” formulas. The formulas are made with non-irritating surfactants, lubricants and conditioners derived from organic compounds or natural extracts wherever possible. All of the products are paraben-free.

The retail price ranges between $4.99 and $5.99. A portion of the profits from the sale of NXT will be donated to various cancer research organizations including the Dana Farber Cancer Institute in Boston.

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BEAUTY CARE

Study finds more than 170 million U.S. consumers use beauty products

BY Antoinette Alexander

PORT WASHINGTON , N.Y. According to a recently released report by The NPD Group, a provider of consumer and retail information, more than 170 million consumers use beauty products in the United States.

In 2007, 3-out-of-4 men aged 18 to 64 said they wear fragrance. Their top priority when wearing a fragrance: That a woman or significant other likes it, according to The NPD Group.

Meanwhile, 9-out-of-10 women aged 18 and older report that they use skin care, make up or fragrance.

When it comes to skin care, nearly half (42 percent) of women skin care users aged 18 and older said they look for products that are made from natural/organic ingredients. And 77 percent of women skin care users aged 18 and older said they don’t mind paying more for a skin care product “that really works.”

In the makeup segment, growth in 2007 came from such staple products as mascara and foundation, according to The NPD Group, and mineral make up sales have increased more than 30 times since 2003.

The No. 1 reason she buys a fragrance for herself: It’s an “overall great fragrance.”

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Woodridge Labs adds ProVita-K Complex, trims SKUs

BY Antoinette Alexander

LOS ANGELES Woodridge Labs has revamped its Vita-K Solution skin care formulas to include the exclusive ProVita-K Complex and has trimmed the number of SKUs to address five key problem areas, including age spots and dark circles.

The Vita-K Solution now features an exclusive ProVita-K Complex that combines the benefits of vitamin K with an amino acid/polypeptide complex. The complex promises to improve the appearance of tone and elasticity, and to reduce the appearance of problem skin conditions with the first application.

The revamped line now includes formulas to treat age spots, dark circles, blotchy skin, acne scars and spider veins.

The products have a suggested retail price of $14.99 each.

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