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Nuzee releases new coffee pods

BY Ryan Chavis

SAN DIEGO — Nuzee, a consumers products company, announced the introduction of Coffee Blenders, a line of K-Cup compatible coffees. The product is available in three varieties: Lean, Focus and Escape.

Lean includes 400 mg of Svetol, a green coffee bean extract that can help with weight loss, the company said. Focus helps to boost cognitive function with the addition of 200 mg of Cereboost, a derivative from American Ginseng. Escape contains L-Tea Active, an amino acid found in green tea leaves that is clinically proven to reduce minor or occasional stress, minus the drowsiness.

"The Coffee Blenders line of coffee pods is expected to change the way people drink coffee," said Craig Hagopian, president and CEO of Nuzee. "By incorporating high-quality, clinically proven nutraceutical ingredients, consumers do not have to spend extra money on supplements or worry about forgetting to take them. With full servings of functional ingredients in every K-Cup, Coffee Blenders offers a convenient, cost-effective way to improve your health, all within your daily coffee routine, without sacrificing a great coffee taste."

All three varieties in the Coffee Blenders line are now available on CoffeeBlenders.com and Amazon. The product also will be available in select retailers later in the year. The company said it plans to introduce more varieties to the Coffee Blenders line in the second half of the year.

 

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Tennessee bill that would block PSE sales to drug offenders goes to governor’s desk

BY Michael Johnsen

WASHINGTON — The Consumer Healthcare Products Association on Tuesday applauded Tennessee state Rep. Tony Shipley, R-Kingsport, after his legislation — H.B. 1257 — passed out of the Tennessee House of Representatives. The bill, which passed the Senate last week, would implement a real-time, drug offender block list in Tennessee. 

The measure now heads to Tennessee Gov. Bill Haslam for his signature.

Representative Shipley’s real-time, drug-offender block list would work in tandem with the state’s pseudoephedrine electronic tracking system to bar all drug felons from purchasing pseudoephedrine-based medicines without a doctor’s prescription for 10 years. While Tennessee already uses a similar meth offender registry, Shipley’s legislation would implement enhancements to the system to ensure that more criminals are blocked.

"Representative Shipley’s bill would immediately provide Tennessee law enforcement officials and retailers with a tool that is proven to stop meth crime before it happens," stated Carlos Gutierrez, senior director and head of state government affairs for CHPA. "Oklahoma and Alabama recently adopted similar legislation and both states have seen significant progress against meth lab incidents. In Oklahoma, they’ve experienced a decline of more than 50%, and it is our hope that Tennessee will soon experience similar declines," he said. "CHPA continues to believe that Tennessee can make significant progress in the war against meth by passing solutions that target criminals, not law-abiding citizens. Representative Shipley’s legislation is an important example of that standard."

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Herb Pharm unveils new logo and label design, launches three herbal supplements

BY Michael Johnsen

WILLIAMS, Ore. — Herb Pharm recently debuted a new logo and label design across its entire product line in conjunction with the launch of three new herbal supplements — Inflamma Response capsules, Passionflower capsules and Turmeric softgels.

The new scheme makes use of color-coded functional categories that are easy to spot and understand. The new color-coded system enables retailers to merchandise products by category, while also providing consumers an at-a-glance reference point intended to educate, facilitate product selection and eliminate confusion. 

“We hear from so many people saying they have both a need and interest in healing herbs but simply don’t know where to start,” stated Michael Gillette, director of marketing at Herb Pharm. “With our new color-coded labels and corresponding descriptive categories, we are making it easy to match an individual’s health need with an effective, medicinal herb, while also encouraging the experienced herb shopper to broaden their use of herbs to other areas of their personal health.”

With the new packaging, Herb Pharm’s single herbs and multi-herb compounds are organized into the following color-coded categories based on their primary function: Immune Support, Nervous System, Energy & Vitality, Respiratory System, System Restoration, Cleanse & Detoxify and Optimal Well-Being.

In addition, the new Herb Pharm logo features a cleaner, more contemporary appearance, while also paying homage to the Greek mythological symbol known as the Rod of Asclepius, who was the Greek deity representing the healing arts and medicine. Normally depicted as a staff entwined with a single serpent, the serpent has been replaced with a climbing vine and leaves to symbolize the botanical origins of Herb Pharm’s products.

Regarding the new product launches, Inflamma Response capsules retail for a suggested $28 and are made from a blend of the Ayurvedic herbs turmeric, boswellia and ginger, with the added support of traditional Chinese healing herbs, reishi mushroom and bupleurum. Retailing for a suggested $20, Passionflower capsules are made with a combination of flowering passionflower herb extract and certified organic whole herb and is traditionally used as a calming herb in Europe and the Americas. And Turmeric softgels, which retails for a suggested $28, are made from a formula of certified organic extracts of whole turmeric root, as well as organic black pepper extract.

“With both the new products and the new look, we are trying to make our efficacious herbal supplements more accessible to a broader range of consumers,” Gillette said. “The new herbal capsules and softgel will provide those consumers with an easier and more familiar way to take safe, effective herbal supplements.”

 

 

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